Subaru of America, Inc. Announces January Sales
CHERRY HILL, N.J: Subaru of America, Inc. reported 44,357 vehicle sales for January 2018, a 1.1 percent increase over January 2017, and the best January in the history of the company.
January marked the 47th consecutive month of 40,000+ vehicle sales for the automaker. Crosstrek and Outback sales were notably strong as each model achieved its best January ever. Impreza and BRZ sales for January 2018 increased 4.8 percent and 15.2 percent, respectively, over the same month in 2017. In January, Impreza and WRX each won Kelley Blue Book 2018 Best Resale Value Awards in their respective categories for another consecutive year. WRX also placed in the Best Resale Value Top 10 for the third year in a row.
"Our retailers continue to understand that in today's competitive auto market, it is vitally important to convey to our customers the value that is inherent in all of our products and services," said Thomas J. Doll, president and COO of Subaru of America, Inc. "It is through the determination of our retailers that we continue to establish yearly month-over-month sales increases in such a competitive auto industry environment."
"In January, the all-new Crosstrek again exceeded our expectations and delivered an outstanding result," said Jeff Walters, senior vice president of sales. "Our portfolio of SUV models continues driving new customers to Subaru. The arrival later this year of the three-row 2019 Subaru Ascent SUV will be an exciting addition to our line-up."