Goldseat aims to tap Indian travel sector
(4 months ago)
New Delhi , Jan 20 : GoldSeat, a licensed on-the-go offline entertainment application has announced its entry into the Indian market, as it looks to tap the market of over 660 million passengers in travel sector in India, predominantly dominated by road travel (500Mn) followed by Railway (90Mn) and Air (70Mn).
Headquartered in Delhi, the company bridges the gap and provides latest HD content which runs seamlessly without any data cost and even without connectivity.
The services have been started for the luxury bus travelers and the application is currently available in Northern and Western regions of India including Lucknow, Ahmedabad, Delhi, Haryana, Himachal, Punjab, Rajasthan and will soon be available down south expanding its services PAN India in near future.
GoldSeat has already begun the services of 250 buses catering to 5000 consumers and will be looking to reach 1000 buses in next 12 months expanding its potential reach to 30,000 new passengers daily.
The company is positioned as a premium player in offline entertainment industry serving ad-free licensed HD content from two of the largest production houses in India and establishing partnerships with some of the large travel operators in the country. The product offers technology to serve offline media content to travelers on their phone without the need of any internet connectivity.
Once installed on a bus, passengers can connect to GoldSeat Device using Wi-Fi and stream media content with GoldSeat App. The mobile app is completely free for the passengers and the brand has tied up with, Phantom Films and Reliance as its vested partners and stakeholders, for content licensing.
Adding to the experience is the multi-network internet that runs on multiple ISPs to maximize connectivity even in the remote areas. GoldSeat hardware runs complex algorithms to pick-up the best network available in the area for maximum connectivity. The device also has cloud-based URL filtering to check upon the sanity of the content being accessed.
The company plans to target the travelers who desire to experience premium services through their travel journey and want to stay connected but still saving on huge roaming costs and network fluctuations.
By 2020, the brand plans to be the leader in the bus segment and initiate operations in railways, metro and airlines. The brand aims to have visibility in each and every part of the country and is the only choice when it comes to travel entertainment.
"Goldseat has been designed to offer a new level of offline entertainment experience to Indian travellers across platforms. Travelling by Bus, Rail and Air has been on rise in India and we are certain that a product like Goldseat will make its way towards ensuring a seamless entertainment experience while travelling. Our journey has begun with focus on Road transport which still dominates the ecosystem and in future, we will hopefully be present in most of the other forms of transportation as well," said Gaurav Kapahi, Co-Founder, GoldSeat.