Brooklyn Bedding Announces New Permanent Showroom at Las Vegas Market
(4 months ago)
PHOENIX: Brooklyn Bedding, manufacturer and retailer of custom mattresses since 1995, announced today the opening of a permanent showroom at the Las Vegas Market, one of the largest mattress, bedding, furniture, and decor conferences in the world.
A longtime manufacturer of many of the nation's leading private label brands, Brooklyn Bedding will showcase its entire assortment, all of which can be compressed and shipped as a bed-in-a-box, to prospective retailers in Las Vegas, beginning Jan. 28.
"We're one of the few retailers in the mattress industry to manufacture our own products," said John Merwin, Owner and Chief Executive Officer at Brooklyn Bedding. "That difference has allowed us to lead the industry in direct to consumer innovation while remaining flexible to market demand. We were industry pioneers in developing the bed-in-a-box concept in 2008. We've now developed the capability to compress and ship virtually any mattress in compact packaging. Brooklyn Bedding also produces products on demand, making it possible for retailers to carry little to no inventory. We're looking forward to expanding our business by manufacturing mattresses for both online and traditional retailers who want to either leverage the Brooklyn Bedding brand or sell bedding under a private label.
Brooklyn Bedding will display over a dozen models in all sizes of varying firmness at the Las Vegas Market. Retailers can expect to see new product introductions that include a new opening price point mattress, a hybrid version of the Brooklyn Signature (known as the #BestMattressEver and the brand's number one selling online mattress), and the all new Brooklyn Aurora, a high-end hybrid mattress with patented cooling technology, recently launched in November. The assortment is designed to help retailers curate a high-quality selection of mattresses for customers, ranging from value to affordable luxury.
The new 2500-square-foot showroom, located in space B1022, will be open to Brooklyn Bedding visitors Jan. 28 to Feb. 1. In addition to mattresses, Brooklyn Bedding will feature several foundations, including adjustable bed frames, as well as sleep accessories like pillows and sheets.