PeopleKeys' DISC, Providing New Opportunities for Coaches like Cristina Dantas
(4 months ago)
YOUNGSTOWN, Ohio: Cristina Dantas was an executive of international Business at a large firm in Brazil until she discovered the coaching industry. In 2009, she quit her lucrative position and began using her business expertise to coach others for a mid-size Brazilian coaching firm.
Once she understood the coaching industry, it was time she ventured out on her own as a coach and, in 2015, she took her PeopleKeys Certification and began her career in her own coach consultancy in Brazil.
Like so many people today who land in the coaching niche, they couldn't imagine a more rewarding career. Cristina Dantas was one of those people who is delighted to have made the career shift to being a self-employed coach working to help others in Porto Alegre Brazil. She admits, "Becoming Certified in DISC by PeopleKeys and using DISC tools has changed my business a lot. I could never imagine the change to coaching would make me so happy. Results came very fast and I surprised myself by the fact that I was helping change lives and create better relationships," says Dantas.
Many who are unhappy with their current roles in their current companies consider coaching as an option. Especially if they have accumulated much expertise in a specific area of business. Because the economy has been improving, people have more discretionary income to invest in a coach. Estimates show the industry will continue to grow at 3.3 % until 2022. This trend is evident in how the coaching industry has exploded in the past ten years. Today, it is estimated to be a $2 billion dollar global industry that is still expanding. Membership in the ICF, International Coaching Federation, tripled in the last 10 years. And Western Europe was estimated to have the highest number of coaches, with 18,800 coaches in 2016, followed by North America with 17,500 coaches in 2016.
PeopleKeys, publisher of DISC Behavioral tools for coaches, has also experienced an increase in the numbers of independent coaches who use DISC to enhance their personal coaching and corporate consulting businesses. PeopleKeys founder, Sandy Kulkin said "an increasing number of independent coaches wrap their coaching around DISC analysis much like a doctor relies upon X-rays to diagnose a treatment plan. Without DISC or X-ray, where would you know where to begin with your patient or client?"
Cristina Dantas has learned firsthand how important DISC behavioral tools are to her independent coaching business in Brazil. Said Dantas, "I became a trainer of DISC analysts through PeopleKeys and now I train others on how to use DISC themselves in their companies. By being an expert on DISC, some Universities invited me to be a Professor and added the DISC as a discipline of their post-graduation Programs in Human Resources and Psychology."
As a coach, Cristina has distinguished herself from others in the coaching industry by focusing on Career Coaching, Career Transition, and Entrepreneurship as she has much expertise in these areas. However, the coaching industry is very broad today and includes everyone from fitness coaches to addiction coaches, there are at least 100 coaching niches out there today. Dantas wants other prospective coaches to know "DISC is surely the best tool for my business as it is very accurate, easy to apply, and easy to teach people to read the graphs and reports. The PeopleKeys system works well and the support is always great!"