Ooyala Survey: 4 in 5 Indonesia Media Executives See Room to Improve Media Operations
(6 months ago)
JAKARTA, Indonesia: A recent poll by Ooyala, a leading provider of software and services that simplify the complexity of producing, streaming and monetising video, revealed that 4 in 5 media executives believe that their media operations were only somewhat efficient and have potential for improvement.
More than half of the respondents were companies in Indonesia offering VOD (video-on-demand) services and involved in Production and Linear TV broadcasting.
The poll which was conducted in October during Ooyala's Media Logistics Forum in Jakarta further revealed that the most common operation inefficiencies for media companies were disconnected systems (19%), human error and duplication of tasks (16%), poor communication (11%) and over reliance on emails, spreadsheets and shared documents (11%).
These results mirrored the responses collected from more than 450 respondents that attended 21 other Ooyala Media Logistics Forums across the globe including New York, Paris, London, Madrid, Berlin, Sydney and Singapore.
Bea Alonso, Ooyala's Business Development Director for Media Logistics in Asia Pacific and Japan, said, "The media landscape is evolving rapidly and the drive for media companies to generate content at a faster rate is strong. Companies will find the increasingly weighty demand of consumers hard to shoulder if they are simultaneously struggling with their workflows and operations."
To help improve efficiency, respondents believe improvements in workflow management (23%), integration of different business functions with media operations (18%), and better connection of operational silos (16%) will be key.
Tried and tested model -- with Media Prima Digital in Malaysia
At the Media Logistics Forum, Ooyala shared the story of how Media Prima Digital, one of Malaysia's leading integrated media companies, managed to improve its operational efficiencies.
Media Prima Digital's tonton service, the number one VOD service in Malaysia with 7.1 million users, houses a large library of local and international content for consumers in Malaysia and has started to expand its footprint in the region with launches in Singapore and Brunei. Ooyala is powering the tonton service with different monetisation options and audience analytics, to help drive revenue and expand its audience.
The company faced challenges in managing complex requirements for tonton, including the need to monetise it via an ad-funded as well as subscription model. They needed a solution that would shorten the time to value and provide them with a clear understanding of the cost of ownership.
Furthermore, due to Media Prima's highly diversified content offering, the company had specific requirements related to geolocations, licensing, royalty agreements and other business processes and necessitated a platform to deal with the nuances.
To overcome these challenges, Media Prima started to use Ooyala Flex for efficient metadata processing that reduces 80% of the time invested into laborious manual metadata entry work, including import of programme and schedule information from their broadcast systems and exclusive content curation. Metadata has also provided Media Prima with valuable insights to improve customer experiences.
"The partnership with Ooyala has helped Media Prima Digital make strategic decisions about content, advertising and our overall business. As we expand our tonton business in the region, time to market and operational efficiency are key to our success in driving revenue. Ooyala Flex's host of benefits from time and cost savings, improving operational efficiencies, to staff retention and audience satisfaction, are definitely helping us to achieve our business and operational goals." said Mohamad Rezwan Khalil Azmi, Media Prima Berhad's General Manager for IT Infrastructure and Digital Media Platform.
Alongside Media Prima Digital, the Media Logistics Forum featured other companies that have utilised Ooyala Flex from syndication, pre-production and commissioning to linear playout and VOD, like Sky Sports and Smoke and Mirrors in the UK.