Deloitte Digital Chief Marketing Officer Alicia Hatch Named to Adweek 50 List
(6 months ago)
SEATTLE: Deloitte announced that Deloitte Digital Chief Marketing Officer Alicia Hatch has been named to the annual Adweek 50 list alongside the most influential leaders in marketing, media and technology.
The annual list honors executives from an array of industries who are using new technologies and business acumen to deliver value to customers and drive growth for their businesses.
"The modern CMO faces a complex media landscape that requires a high level of technology expertise, a deep understanding of data analytics and thoughtful creativity," said Nidal Haddad, principal, Deloitte Consulting LLP and chief of markets, Deloitte Digital U.S. "We are fortunate that Alicia brings these attributes to the table and more. Under Alicia's leadership, Deloitte Digital has revolutionized and improved clients' processes, technology adaptation and external communications to bring their business ambitions to fruition. This recognition is well-deserved and a tribute to the value and expertise Alicia offers to both her teams and clients."
Hatch has spent the past 20 years pushing the boundaries in marketing for Fortune 500 brands. Before Deloitte Digital, Hatch built a leading digital agency, Banyan Branch, which innovated on the use of social media data to power digital marketing. Before Banyan Branch, she was a senior business development manager at Microsoft, where she participated in the business development strategy of the XBOX and the Halo video game franchise. Banyan Branch was acquired by Deloitte in 2013. Hatch started her career working on disease control in West Africa for the World Health Organization. It was during this time that she first recognized the importance of understanding collective connections and perceptions within communities, a learning that would jumpstart her career in business strategy and marketing.
A specialist in digital transformation, the future of creativity, the expanding role of the CMO and effective leadership, Hatch has shared her insight at numerous industry conferences including: Cannes Lions, Collision, DMEXCO, Advertising Week, Forbes CMO Summit, ANA Masters of Marketing, FutureM and SXSW.
Earlier this year, Hatch was named to Adweek's list of tech-savvy CMOs, which honored 16 CMTOs who demonstrate an outstanding mastery of digital skills that help companies reach consumers in new ways.