Jockey Wins ANA Multicultural Excellence Award in the People with Disabilities Category
TORONTO: eSSENTIAL Accessibility, a digital accessibility services provider, today announced that Jockey won the Association of National Advertisers (ANA) Multicultural Excellence Award in the People with Disabilities category.
The annual ANA Multicultural Excellence Awards celebrate the year's best multicultural advertising campaigns. The awards, sponsored by the ANA Multicultural Marketing & Diversity Committee, raise awareness and exposure of the outstanding work being done in the areas of African-American, Asian, Audio, B-to-B, Experiential Marketing, Hispanic, LGBT, People with Disabilities, and Total Market advertising.
Luke Visconti, the founder and CEO of DiversityInc, presented the award to Jockey for its powerful ad "Show 'Em What's Underneath. Show 'Em Your Jockey: Chris Van Etten." Created by advertising agency Pure Growth Consulting, the ad features U.S Marine Veteran, Chris Van Etten.
The other two finalists in the People with Disabilities category included Square Enix and Toyota for their ads "Human by Design" and "Championship Game."
"Since we inaugurated the People with Disabilities category in 2014, we've been blown away by the thoughtful and impactful advertisements that feature individuals with physical disabilities; in fact, many of the submissions in this category have gone on to win the overall Best in Show," said Simon Dermer, managing director of eSSENTIAL Accessibility.
"Although it can be a decisive advantage, many Chief Marketing Officers fail to harness the power of demographic and cultural changes," says Luke Visconti, CEO of DiversityInc. "The ANA's Multicultural Excellence awards is the celebration recognizing those that do."
eSSENTIAL Accessibility congratulates Jockey for winning this important category and we thank Square Enix and Toyota, among many other organizations, for engaging the disability community in their marketing campaigns."