Saturday, 18 November 2017
News Astrology Education Gallery Games India Info Maps Recipes Travel
Home » News » Business World » Jockey Wins ANA Multicultural Excellence Award in the People with Disabilities Category
4 days ago | 14-11-2017 | PRN

Jockey Wins ANA Multicultural Excellence Award in the People with Disabilities Category

TORONTO: eSSENTIAL Accessibility, a digital accessibility services provider, today announced that Jockey won the Association of National Advertisers (ANA) Multicultural Excellence Award in the People with Disabilities category.

The award was presented on Sunday, November 5th at the ANA's Multicultural Marketing & Diversity Conference in Miami, FL.

The annual ANA Multicultural Excellence Awards celebrate the year's best multicultural advertising campaigns. The awards, sponsored by the ANA Multicultural Marketing & Diversity Committee, raise awareness and exposure of the outstanding work being done in the areas of African-American, Asian, Audio, B-to-B, Experiential Marketing, Hispanic, LGBT, People with Disabilities, and Total Market advertising.

Luke Visconti, the founder and CEO of DiversityInc, presented the award to Jockey for its powerful ad "Show 'Em What's Underneath. Show 'Em Your Jockey: Chris Van Etten." Created by advertising agency Pure Growth Consulting, the ad features U.S Marine Veteran, Chris Van Etten.

The other two finalists in the People with Disabilities category included Square Enix and Toyota for their ads "Human by Design" and "Championship Game."

"Since we inaugurated the People with Disabilities category in 2014, we've been blown away by the thoughtful and impactful advertisements that feature individuals with physical disabilities; in fact, many of the submissions in this category have gone on to win the overall Best in Show," said Simon Dermer, managing director of eSSENTIAL Accessibility.

"Although it can be a decisive advantage, many Chief Marketing Officers fail to harness the power of demographic and cultural changes," says Luke Visconti, CEO of DiversityInc. "The ANA's Multicultural Excellence awards is the celebration recognizing those that do."

eSSENTIAL Accessibility congratulates Jockey for winning this important category and we thank Square Enix and Toyota, among many other organizations, for engaging the disability community in their marketing campaigns."

Share it!
Jockey Wins ANA Multicultural Excellence Award in the People with Disabilities Category

Post your comment

RSS Feeds

Read other Business World stories

Visit Home Page for fresh content

News Trends:
  • ConcertoHealth Chosen by Seattle Primary Care Innovation Elective for Citywide Training Program
  • Prolacta Bioscience Supports Prematurity Awareness Month with New Educational Resources for Parents of Preemies
  • New FAU Advising Program Supports Foster Care And Homeless Students
  • Old Navy to give USD 1 to Boys and Girls Clubs for every USD 1 Cozy Sock purchased on Black Friday, up to USD 1 million
  • AAA And Keolis Launch Nation's First Public Self-Driving Shuttle In Downtown Las Vegas
  • Medical Marijuana, Inc. Subsidiary Kannaway Announces New Hemp-Based SuperGreens

  • Popular Posts: