
TORONTO: Get ready Canada, it's that time of year! Mastermind Toys, Canada's largest specialty toy and children's books retailer, will release their coveted Holiday Gift Guide: the ultimate gift-finding tool to help shoppers find the perfect present.
The annual guide showcases over 375 awesome toys, featuring 15 exclusive items including the soon-to-be-released, Canadian-invented Moonlite. This children's storybook projector attaches to your smartphone and projects vibrant story images onto the ceiling or wall, creating a magical and interactive bedtime reading experience for parents and kids."Our toy-buying team has travelled the globe and hand-picked an amazing holiday lineup featuring a broad mix of traditional and tech toys that will fuel kids creativity, curiosity and adventure, "said Jon Levy, Chief Toy Buyer, CEO and Co-Founder, Mastermind Toys. "From Wireless Karaoke Disco Balls and Cool Kids Coding Sets, to a Remote Control Hovercraft, an Aftershock Earthquake Lab and a HypnoGizmo Twirly Toy, our stores are well-stocked with an abundance of awesomeness, and we are here to make your shopping experience easy and enjoyable."
The digital version of the gift guide can be viewed at www.mastermindtoys.com. The print version drops the first week of November across Canada. All items will be available at Mastermind's 60 locations in seven provinces: Ontario, Manitoba, Saskatchewan, Alberta, British Columbia, Nova Scotia, and New Brunswick.
For a convenient and easier shopping experience, Mastermind Toys offers an online gift finder tool www.mastermindtoys.com/giftfinder to curate gift lists that can be saved and shared with family and friends. Customers looking for a specific item can search in-store inventory online, and Mastermind Toys always offers free gift wrapping on all in-store purchases and personalized gift tags with all online orders.
Mastermind's annual holiday Giving Back fundraising campaign invites customers to support the WE Charity through numerous options. Both in-store and online, shoppers can purchase newly introduced WE chocolate from Ecuador ($5.99), an assortment of $10 Rafikis (decorative bracelet) and/or a $2 Tie on Goodness gift tag to top off a wrapped gift. All proceeds will be directed to local and global children's education initiatives through WE Charity. Through customer support, in-store and online campaigns, and corporate donations, Mastermind Toys has raised over $700k since the WE partnership began in 2015.
To help get you into the gift-giving mode, the Mastermind toy-buying team has assembled their 2017 Fun Favourites list featuring this season's can't-miss gifts!