Monday, 06 Apr 2020

Monster House Announces World's First Book Launch Tour With Bonus Content Performed Live In-Store

Monster House Announces World's First Book Launch Tour With Bonus Content Performed Live In-Store
NEWTON, Mass: Monster House Books LLC (MHB) announced a revolutionary book launch tour for WOLVES AND ROSES, the new young adult fairy tale shifter novel by Christina Bauer, best-selling author of the Angelbound series of books.

Bauer has created unique bonus material for WOLVES AND ROSES that will be performed by characters from the book during in-store signing events. These immersive theater performances will he held at seven bookstores across the United States in early November and include:
•Screening more than 300 actors and actresses from across the US in order to create three teams of players nationwide.
•Standardizing make-up, hair, costume, and character background preparation.
•Delivering author-crafted bonus material where characters from the book break free from the story and join the launch event.
•Establishing four separate video and photography crews to capture photos of the event as well as film a "mockumentary" about the experiences of the author and her characters.

"Book tours can be a little blah," says author Christina Bauer. "Who wants to watch someone sit behind a table and scribble? Not me. I figured that if I'm hauling my cookies across the United States to visit bookstores, then I wanted to deliver something special for my readers. It was great fun to craft unique scripts for everything from encountering a reader to approaching store staff."

"We love innovative ideas in books," says Liz Rice, book seller at the Book Cellar, Chicago. "So when Monster House approached us about having in-store characters during the book signings, we figured we'd give it a try. Our test run took place in mid-October, and it was a huge hit. Seeing Bauer's characters come to life definitely peaked interest in our staff and customers alike!"

"I was beyond ecstatic to embody a character from Wolves and Roses," says Chicago actress Madeline Bernhard. "These launch events were the first time I'd heard of anyone using immersive theater in a traditional retail environment. Our test runs proved that my excitement was well-founded, too. Shoppers simply lit up as my character approached them." Bernhard's recent credits include Nightfall (Theatre-Hikes), Save Ferris! (Under the Gun Theater), and Romeo and Juliet (Loyola University Chicago).

(PRN | 2 years ago)