Hotcourses India Introduces Personalised Web Push Notifications to Ease Indian Students' Overseas Admissions Process
(8 months ago)
CHENNAI: Hotcourses India aims to grow and sustain its user engagement with the launch of smart web push notifications, delivering multiple forms of snackable content in brief moments.
The company declared this new addition to their portfolio of virtual overseas education services that is set to deliver time-sensitive messages and content to the right users (students) who can browse them at their leisure. Web push notifications are clickable messages that appear on users' browsers, on both mobile and desktop, regardless of which website they visit.
The key features of the web push notifications launched by Hotcourses India:
1. Provide virtual counselling experience and university application assistance to the users.
2. Offer personalised content and messages to the registered users, pertaining to their university or course preferences.
3. Give real-time information to the users about their university application status.
4. Offer updates to the users about events, resources and new features on Hotcourses' website - all without requesting the users' e-mail addresses or contact numbers.
In addition to regular SMS and e-mail updates, the rich push notifications aim to build an even easier communication channel between the counsellors and prospective students who are researching for study options abroad. These notifications resemble regular app updates, and higher notification opt-in rates can increase engagement with users.
Priyatham Rajagopalan, Chief Operating Officer of Hotcourses India, said, "We are constantly looking for more effective ways to reach out to students who want to study abroad. With our recent expansion to web push, we can now engage students with compact, up-to-date notifications based on their interests, instantly on their mobile or desktop browsers, with absolutely no exchange of personal information. This communication tool, we believe, gives us a wider reach and ensures that students don't miss out on valuable updates even while on the go."