Saturday, 04 Apr 2020

Business Visionary Unlocks Secret to Corporate Growth in New Book The Return on Leadership

WASHINGTON: D.L. Brouwer, author, speaker and business visionary, today announced the release of his book "The Return on Leadership," which is now available in print and digital formats in major bookstores and online.

In "The Return on Leadership" Brouwer is the first to quantify the success or failure of a leader using an easy-to-implement formula and to tie those results to specific leadership behaviors.

For instance, Brouwer's 2016 leadership ranking for CEOs for the top 20 companies by market capitalization is available here. Mark Zuckerberg, Jeff Bezos and Warren Buffet top the list, while CEOs at Wells Fargo, Pfizer, Visa and GE trailed significantly.

"Most organizations view leadership as an unquantifiable soft skill with an indirect impact on basic marketing metrics, such as growth, customer satisfaction and market share," said Brouwer. "In scrutinizing many aspects of leadership and corporate growth a clear correlation between leadership behaviors and business results emerged that I developed into the return on leadership (ROL) metric. We can now assess the effectiveness of leaders the same way we evaluate everything else in business, by the measurable returns we receive on the carefully planned investments we make."

The book is an excellent tool for current or prospective leaders dealing with change driven by globalization and advancing technology. Brouwer combines social science research and hands-on experience to create a three-step plan including vision, engagement and execution. The plan identifies and analyzes the defining factors in successfully navigating change in highly competitive, rapidly shifting markets.

The lessons learned in "The Return on Leadership" are universally useful for Fortune 500 companies revolutionizing legacy processes to keep a competitive edge or for cutting edge start-ups carving out a market opportunity and strategy for long-term success.

Pricing & Availability
The Return on Leadership is now available for $24.95 as well as in e-book format at Barnes and Noble, Amazon, Books-A-Million and at other major bookstores.

(PRN | 2 years ago)