True Volume Lash Extensions in Half the Time
PITTSBURGH"- Deka Lash, one of the most innovative eyelash extension concepts, is revolutionizing the eyelash extension market with the launch of their new True Volume service. True Volume (real 3D volume also known as Russian volume) can be applied in about an hour with a significant cost savings over traditional volume applications.
"We have tested, developed and refined our volume lashes and application process to allow lash artists to apply beautiful volume lashes quickly while still allowing for a level of customization for the client," stated Jennifer Blair, founder of Deka Lash. "True Volume provides the lush, full, dramatic volume they crave." True Volume allows for a level of customization that pre-made fans do not. Handmade 3D fans are customized to the client's natural lashes and curl producing a more consistent and desired result. True Volume also affords clients the option to add volume to a classic lash service for a unique hybrid look."
"The competition to solve this problem has been intense," says Director of Brand Strategy and Marketing Greg Forsythe. "For us, it was never about being first, it was about doing it right and creating the best volume lash product we could." Traditionally, applying volume lashes requires many hours of service and training to master. True Volume allows a lash artist to master volume applications in the same amount of time it takes them to master classic lashes. "Jennifer developed the weight, curls, and lengths of our True Volume lash extensions to her own specifications," Greg continues. "I have seen the result applied and it's stunning." Deka Lash will officially launch True Volume nationwide on October 22nd.
Deka Lash provides semi-permanent eyelash extensions featuring a unique in-studio experience, online booking and extended hours including weekend appointments. Highly trained staff of licensed estheticians take their time to ensure quality applications, allowing customers to feel relaxed, not rushed. Deka Lash also offers a proprietary product line with products designed to improve the health and growth of natural lashes.