NEW YORK: The booming growth of the digital industry continues to influence the behaviors and habits of the consumer as they navigate their way down the beauty aisle. In this ever-evolving digital landscape, how do brands engage and build trust with consumers? This half-day informational program focused on reaching consumers through augmented reality, video, co-creation and more.
CEW curated a conference at Cipriani 42nd Street that brought together 700 executives from beauty and related industries and 16 experts representing the unique perspectives of brands, retailers, social and digital platforms, influencer agencies and futurists, on how to stay competitive and differentiate your brand in the current marketing climate."Today's consumer is highly influenced by digital media, ultimately changing the way they shop for beauty products," says CEW President, Carlotta Jacobson. "We felt it was important to support industry brands by providing them with the knowledge and tools they need to be successful in this digital world."
The panelists shared insights into the unique shopping behaviors for Millennials, Gen X & Gen Z; as well as their influence on product development. They also discussed strategies on collaborating with social platforms and how brands can use big data to drive engagement.
Today's topic was conceived after an independent survey conducted by WSL Strategic Group identified a need in addressing the unique business challenges that have developed because of digital disruption. More than 90% of beauty marketing executives feel there are greater expectations to understand and implement digital marketing tools into their strategies.
Overview of Agenda Topics & Speakers:
Keynote - Frederic Roze, President & CEO, L'Oreal USA
The Connected Consumer - Christine Barton, Senior Partner, Boston Consulting Group
Make Beauty Personal - Amy Eschliman, Vice President and General Manager of Ecommerce, Sephora
Video Impact - Jessica Rotnicki, SVP North America Ecommerce, The Estee Lauder Companies
Co-Creation: Consumer Data, Analytics and Community - Doreen Bloch, CEO & Founder, Poshly; Nathalie Kristo, Global Brand General Manager, NYX Professional Makeup; Karen Moon, Co-Founder & CEO, Trendalytics
Transparency & Truths - Trevor Hardy, CEO, The Future Laboratory
Beauty: Beyond the Horizon - Anthony Koithra, Partner, BCG Digital Ventures
Building Data - Vikram Bhaskaran, Head of Market Development, Pinterest;
Flynn Matthews, Global Insights Lead, Home & Personal Care, Google; Karin Tracy, Head of Industry, Beauty/Fashion/Luxury/Retail, Facebook and Instagram
Future Focus - Marc Rey, President and CEO, Shiseido Americas Corp.
