FRAMINGHAM, Mass: T.J.Maxx believes the world is a better place when women let their individuality shine. So the brand is continuing its mission to help women everywhere identify and embrace what makes them each one-of-a-kind with the Maxx You Project.
To propel this mission forward, T.J.Maxx has launched the Maxx You Project Lab, a series of immersive experiments and quantitative research aimed at helping women discover more about themselves, as well as identifying the barriers and levers to letting their individuality shine. The effort is led by Dr. Serena Chen, Professor of Psychology at UC Berkeley, and in partnership with Laila Ali and Barbara Corcoran, who will serve on an advisory panel to guide the initiative and co-create solutions to help women stay true to themselves.

"To help women let their individuality shine, we want to bring them in to co-create the future of the Maxx You Project. So we're talking to women of all ages, across the country to investigate this complex topic," said Jillian Rugani, Manager of Marketing, T.J.Maxx. "Our hope is that by offering a selection of merchandise as unique as she is, as well as helping her learn something new about her individuality, she'll be better equipped to embrace what makes her one-of-a-kind."

Introducing the Maxx You Project Lab
Many women turn to personality tests to get a sense of what makes them an individual. T.J.Maxx wants to take this one step further by inviting them to partake on an individuality quest through a series of interactive experiences. Here is how to participate:
•Explore: Women can visit to answer a series of questions to discover just a few elements that make them an individual.
•Visit: The Maxx You Project Lab is hitting the road and inviting women to participate in an immersive live experience that features a series of playful, thought-provoking and interactive activities designed to help women explore their individuality.

(Posted on 18 October 2017, 1675572440 3O236O47O240)