SAN FRANCISCO: In honor of Ada Lovelace Day, Ada Diamonds today announced the opening of the world's first luxury fine jewelry showroom exclusively dedicated to laboratory-created diamond jewelry.
The by-appointment showroom offers San Francisco residents a modern marriage of technology, craftsmanship, and sustainable luxury: bespoke, made-to-order lab diamond jewelry.
Ada Diamonds is named in honor of Lady Ada Lovelace, widely considered the world's first computer programmer and a symbol of female-focused STEM education and progress.
"Ada Diamonds is proud to open our first showroom in the heart of San Francisco and excited to offer Bay Area residents superior diamonds, jewelry, and client service," says Co-Founder and Director of Sales Lindsay Reinsmith. "The word 'disrupt' gets bandied about far too much in the Silicon Valley these days, but if there is one industry that should be disrupted, it's the diamond mining industry."
The showroom is located at 888 Brannan Street, which is also the corporate headquarters of Airbnb. "Given Ada's mission, it's appropriate that our first showroom is located in the Airbnb building, and within walking distance of other disruptive companies such as Uber, Twitter, GoPro, Craigslist, and Salesforce," says Co-Founder and CEO Jason Payne.
The showroom opening comes as Ada Diamonds continues to establish itself as the upmarket leader in the rapidly growing lab grown diamond jewelry industry, which is predicted by Morgan Stanley to grow to between 7.5% and 15% of global diamond jewelry sales in within 5 years. "While the majority of Ada's business will always be eCommerce sales, Ada Diamonds plans to open more private showrooms in select cities around the world in the years ahead to meet demand," says Payne. "Around the world, sophisticated consumers are choosing manmade diamonds over dirt diamonds."
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