Expedia Family Travel Survey 2017: Indian Parents Let Go of their Parenting Style When on Vacation
(9 months ago)
New Delhi : Expedia, a leading full service online travel company, today released the results of the 2017 Family survey, a study analyzing family choices around holidays across multiple countries and continents.
The survey highlights that 97% Indian teens are more likely to say that family vacations bring them close to their siblings and 69% say their favourite memories occurred on family vacations.
"According to Family Survey 2017, 22% Indian parents regret taking a child on a long-haul flight as 45% had a tantrum during the flight and 39% say that the child made a mess with vomit or otherwise did not make it to the bathroom successfully and 36% yelled at a passenger or flight attendant. However, 81% Indians still research more on kid's holiday than non-kids holiday." said Mr. Manmeet Ahluwalia, Marketing Head, Expedia in India.
Detailed Survey Findings:
Family Vacations? We are game!
Everyone goes on vacation at least once a year with family, but in some countries, most teens and their parents go twice a year, or even more. Non-parents tend to only go once a year.
Teens are much more likely to travel twice a year or more with family - Thai and South Korean (74%); Mexico (66%); India (57%); Singapore (55%); Malaysia (52%)
Parents are quite likely to travel twice a year or more on family vacations - South Korea (68%); Mexico (60%); Thailand (58%); India and Japan (55%); Switzerland and France (50%)
Family vacations are a strong force to bring siblings together, with large majorities of teens in all countries who have siblings agree that holidays bring them closer.
Asian teens are much more likely to say family vacations bring them close to their siblings - South Korea, Taiwan, Thailand and Hong Kong (98%); India (97%); Malaysia (96%); Singapore (93%); Brazil and Mexico (92%)
To measure relative interest in family vacations/holidays, in all countries, teens had more to say about what they did on family vacations compared to what they are doing at school.
Teenagers had the largest difference in time spent describing their family vacations as compared to school - Japan (12.3 seconds); Malaysia (10.8 seconds); India (10 seconds); Thailand (9.6 seconds); South Korea (9.5 seconds)
Family Vacation = Best Memories
Family vacations play a very big role in creating people's favourite memories. Most travellers say that the majority of their favourite memories occurred on a family vacation.
Teens in nearly all countries say that a majority (more than 50%) of their favourites memories occurred on family vacations - Thailand (79%); Malaysia (78%); Brazil (76%); France and South Korea (70%); India (69%)
Favourite Travel Companions? Grandparents!
Parents choosing to bring Grandma and Grandpa along as their favourite travel companions on family vacations is much less popular.
Very few parents show their interest in traveling with their own parents, though some interest does show up in Asia - Thailand (24%), India (18%); Malaysia (16%); South Korea (15%); Switzerland (12%)
Non-parents still choose their parents as their top travel companion - Thailand (59%), Malaysia (38%); Singapore (36%); South Korea (33%); India (30%)
Traveling With Children? Game of Challenges! #$@$^&**
Parents said that they regretted taking a child on a long-haul flight with tantrums being the problem for Indian parents - India (22%); US (17%); Norway (11%)
Indian parents, regret was caused by: had a tantrum during the flight (45%), cried/made noise most of the flight/disturbing other passengers (39%), child made a mess with vomit or otherwise did not make it to the bathroom successfully (39%), yelled at a passenger or flight attendant (36%)
Parents just don't enjoy family vacations with their children
Parents say they don't enjoy traveling with their children on vacation - Hong Kong (47%); Taiwan (40%); India; Singapore and United States (26%); France; Netherlands (25%); Germany; Austria; Ireland (21%)
Parents booked the accommodation that did not have a separate sleeping area for children - Japan (60%); Sweden (41%); South Korea (37%); United States and India (35%); Norway (34%)
Fun part of traveling with Children
Parents say they let some of the rules and chores go when on family vacation with their children.
Parents are relaxed in letting some of the rules and chores go while on family vacation - India (63%), Thailand (57%); Malaysia (56%); New Zealand (55%); Singapore (54%)
Parents agree that their holidays are more active and focused on kids' activities than before they had children.
Parents say that vacations are more active and kid focused - Germany (93%), Taiwan (92%); Ireland (91%); India and Austria (90%)
This study was conducted on behalf of Expedia by Northstar, a global strategic research firm. This survey was conducted online during the month of May 2017 across North America, Europe, South America and Asia Pacific using an amalgamated group of best-in-class panels. The study was conducted among 17,079 respondents across 28 countries - including 5,570 teens (aged 13-17), 8,486 parents (aged 18+) and 3,023 non-parents (aged 18+). The interview was conducted in the appropriate local language(s) of each country. Each country's sample represents a random sample of those who are planning to take a family vacation in the next year. Those who do not plan to go on a family vacation were disqualified.