India Boulevard is now Kyra and Vir
(9 months ago)
New Delhi , Sep 25 : India Boulevard, the San Francisco-based curated fashion marketplace that connects customers from around the world with local boutique designers, has been rebranded as Kyra and Vir.
Created in 2015, the company focuses on making designer wear accessible and affordable. Founder and CEO, Akta Adani, says, "Growing up in the shadow of a talented designer, I knew that there was a need for something more personal and bespoke. I believe that every person deserves a design with a soul, a story, and a purpose."
Two years later, Kyra and Vir partners with more than 50 designers from around the world catering to customers in 25+ countries - including Australia, Canada, Norway, and New Zealand - with the U.S. being its biggest base. Having offices in both the U.S. and India facilitates 24/7 customer service for Kyra and Vir.
As the company continues to expand its product offering beyond traditional Indian bridal wear to more everyday fashion and accessories, Adani wanted a brand name that better aligned with the company's mission. "Kyra stands for 'strong woman' and Vir is often associated with 'brave man'. Together, Kyra and Vir represents a strong, modern entity with its own sense of style, purpose, and - most importantly - soul," explains Adani.
Kyra and Vir primarily targets shoppers searching for truly unique and one-of-a-kind designs that are tailored to fit their exact measurements. Every client gets paired with a stylist who will work towards designing a custom look that meets their price point. They provide Indian, Western and fusion clothing, jewelry and accessories for women and men. (ANI-NewsVoir)