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Consumer Interest in the Connected Car Continues to Climb, finds Strategy Analytics

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  • PRN | 4 years ago

BOSTON, Sept. 17, 2017 : In keeping with current smartphone saturation, consumers are increasingly relying on connected apps for a variety of purposes in the car.


Be it for straightforward connectivity or infotainment, use of these apps is having a negative impact on embedded solutions. A new report from the In-vehicle UX (IVX) group at Strategy Analytics "2017 Connected Car: Consumer Expectations Clashing with Reality", surveying consumers in the US, Western Europe and China, has found that as demand for connected apps continues to rise, consumers are increasingly frustrated by the poor execution of apps that use in-car HMI.

Click here for report: https://www.strategyanalytics.com/access-services/automotive/in-vehicle-ux/reports/report-detail/2017-connected-car-consumer-expectations-clashing-with-reality

Key report findings include:
•At least half of consumers in all markets now feel it is at least somewhat important to be able to access smartphone apps through their car's HMI. In Western Europe and China, interest is even more pronounced for access of smartphone apps through their car's on-board speech recognition system.
•In all markets, key segments consider embedded access to connected apps to be very important to their purchase decision. Even if current offerings fall short, consumers are strongly indicating their desire to access connected apps through their vehicle's controls and displays.
•The vast majority of consumers in the US and Western Europe prefer a mobile-device-based method for accessing and paying for in-car connectivity. However, in China and among certain segments in Western Europe, support is relatively strong for car-based accounts for mobile data.

Consumer Interest in the Connected Car Continues to Climb, finds Strategy Analytics

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