Steak 'n Shake Reinvents Breakfast with Cereal Milkshakes
INDIANAPOLIS, Sept. 1, 2017 : Steak 'n Shake, the restaurant industry's longest established brand in the premium milkshake segment, announced today a new line of unique breakfast milkshakes.
That's right - Steak 'n Shake has combined everyone's favorite cereals into great tasting, filling, and convenient breakfast shakes, especially for those on the go.

Why have cereal with just milk, when you can have it with a milkshake! And why have cereal just at home when you can eat it on the go without making a mess!

"Breakfast needs to be not only tasty - it needs to be filling and convenient," said Jim Flaniken, Sr. Vice President of Marketing for Steak 'n Shake. "We've invented a truly unique breakfast offering by pairing fan-favorite cereals with our hand-scooped Steak 'n Shake milkshakes. These five new milkshakes are fun and a delicious start to the morning that will keep you satisfied to lunch. Although they're great for breakfast, these new shakes will also be available to our customers, day or night."

The all-new breakfast milkshakes are available at Steak 'n Shake locations nationwide, and include the following flavors, topped with whipped cream and a cherry, priced at USD3.79 each:
•Kellogg's Frosted Flakes Milkshake
•Kellogg's Coca Krispies Milkshake
•Kellogg's Honey Smacks Milkshake
•Cinnamon Crunch Milkshake
•Caramel Frappe Milkshake

Breakfast Milkshakes will be available throughout the day including ½ Price Happy Hour, weekdays 2 p.m. to 5 p.m.

(Posted on 01 September 2017, 1675851168 3O238O181O138)