JACKSONVILLE BEACH, Fla., Aug. 25, 2017 : What would it look like if businesses put people ahead of profits?
"I never expected all this attention," says Christian Griffith, Founder of Live for a Living, a digital strategy, creative and media company built on a platform of putting people and experiences ahead of money. "First, VOID Live, a local beach publication did a story on Live for a Living, and then it just started blowing up all around me, with a most recent article released in the Florida Times-Union," says Griffith. "It's all very exciting."
However, Griffith is quick to remind people that this is not about him. It is much bigger. It's a paradigm shift against the way things have always been done. It's a practice of putting the wants, needs, and experiences of the people around you, first. "People do business with people they like and trust," says Griffith.
How does Live for a Living accomplish this shift?
•Live for a Living sponsors individuals in life-changing events to build their confidence and self-esteem.
•Live for a Living hand picks its clients, and will not work with clients who do not share the same set of core business values.
•Live for a Living does not believe in traditional work hours, and instead judges the work on quality and effectiveness, not man hours.
"In this digital economy in which we live, we are expected to be 'on' from the moment we wake, until the moment we sleep," says Griffith. "This phenomenon creates tremendous burn-out, poor output, and dings in quality. We are learning that we, and those around us, do their best work when they are excited, inspired, and motivated, so we only want people working under those conditions."
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