Carah, a Smart Safety Watch with Function  and   Flair Launches on Kickstarter
SEOUL, South Korea, Aug. 21, 2017 : K-ICT Born2Global Centre, a major Korean government agency, announced on August 21 that that its member company DNX launched the Carah safety watch on Kickstarter today for a campaign that will last 30 days. Carah is a real analogue watch with smart capabilities and a built-in SOS safety alert.
Carah, which without the 'h' means 'friend' in Irish, and 'beloved' in Latin, is the result of a collaboration between a computer scientice professor and a mechatronics expert. Together, they developed a smart safety watch that offers style, functionality, and personal security. The professor's daughters who are studying abroad were an inspiration behind the product.

"I wanted to create a simple and effective way for my daughters to get help fast if they need it. This is why building a product with an SOS function was my number one priority," said Prof. Grace Kwon, CEO of the company behind Carah. "But my daughters were quick to point out that they wanted more. Namely, it had to have useful and fun functions as well as be fashionable."

Chosen by Newswatch TV as a highlight of its 'back-to-school' technology segment, the watch, which boasts a real analogue interface, has the ability to sound an alarm in the event of an emergency. A two-second push and hold of the watch will immediately alert the watch holder's guardians and sound a loud siren. This simple, fast and intuitive action will send GPS information of the person seeking help, automatically alerting chosen guardians such as campus police or their community of helpers, giving the owner a sense that help is just a touch away.

In a world teeming with multifunctional devices and AI powered gadgets, a stand-alone alarm would have little appeal to a worldwide market. This is why Carah comes equipped with an abundance of useful functions, such as finding your phone, audio recording and one-touch timer. It has a step and run counter for calorie and fitness tracking. Through its Android and iOS pairing, Carah allows you to take a selfie photo and will alert you in the event you receive a text message or a social media notification. The watch utilizes top-quality Japanese movement technology and is made of highest grade materials, including scratch resistant glass and genuine leather straps.

"Developing a product for the mass market was no easy feat. But each time I heard of yet another emergency case that Carah could've prevented, I couldn't help but use it as my motivation," added Prof. Kwon.

With the product already developed and fine-tuned, the Kickstarter campaign plans to raise funds to fuel its mass production. A Kickstarter pledge of GBP80 (early bird), will guarantee Carah supporters a choice of one safety watch shipped by mid-January 2018, the official timeline for its worldwide distribution. The company promises its contributors the receipt of weekly updates and a hasty response time to questions. The watch will come with a one year guarantee and long term customer support.

(Posted on 21 August 2017, 1679698385 18O206O92O240)