MIAMI, Aug. 18, 2017 : From July through September 8th, Flor de Cana has activated a disruptive and elegant 10-feet high display inspired by the San Cristobal Volcano in Nicaragua, which incorporates large screens that create an incredible visual mosaic showing lava, volcano explosions in ultra-slow motion footage, the full story of Flor de Cana's 125-year family tradition and the brand's portfolio.
The Flor de Caña volcano is located in Terminal D, between gates D37 and D38, where millions of travelers from around the world are exposed to the new brand communication and more than 25,000 people will be able to enjoy a tasting of Flor de Caña's super premium and ultra-premium rum collections, aged from 7 up to 25 years, and tour the display to learn about the brand's differentiating elements and the quality of Flor de Caña.
The brand's communication and booth design are inspired by the San Cristobal volcano because it is the birthplace of Flor de Caña and where its rums have been born and aged throughout more than 125 years.
Through this campaign, the brand also seeks to connect with travelers flying to Latin America, where Flor de Caña is one of the fastest growing super premium rums. Miami's International Airport is the top airport in the U.S. in terms of passengers flying to and from Latin America and the Caribbean, approximately 15 million per year.
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