DICK'S Sporting Goods Foundation Pledges USD 500,000 To Support Local Little League Baseball And Softball Programs
SOUTH WILLIAMSPORT, Pa., Aug. 17, 2017 : The DICK'S Sporting Goods Foundation's Sports Matter program today announced a five-year, USD 500,000 commitment to Little League Baseball and Softball, in support of its local districts and leagues across the country.
"It's our mission to provide more young athletes with the opportunity to play, learn and benefit from sports, including the great games of baseball and softball," said Lauren Hobart, President of DICK'S Sporting Goods and The DICK'S Sporting Goods Foundation. "We know sports teach kids valuable lessons they carry with them through life, and are thrilled this partnership will help more kids play, who otherwise may not have the resources to do so."
The $500,000 commitment from The DICK'S Sporting Goods Foundation is another aspect of the enduring partnership between DICK'S and Little League. In 2017, DICK'S established a partnership with Little League International as the official and exclusive partner to provide technology services for its districts and leagues through its DICK'S Team Sports HQ youth sports platform.
The long-standing relationship between DICK'S and communities comes to life in DICK'S latest advertising creative, which is slated to debut today in a national broadcast on ESPN. The spot portrays how DICK'S has been a proud supporter of youth sports since 1948 in communities across the country and highlights its commitment to Little League.
"We are truly grateful to DICK'S and its Foundation for their belief in the Little League mission and strong support of local Little League programs," said Stephen D. Keener, Little League President and Chief Executive Officer. "This partnership not only helps more children enjoy the game and its many benefits, but also provides free digital resources through DICK'S Team Sports HQ for our volunteer coaches and league administrators throughout the season so they can focus on what's most important, coaching and developing young children."
Since 2014, DICK'S and The DICK'S Sporting Goods Foundation have pledged more than $50 million through the Sports Matter program to support teams in need, while raising money and awareness for the youth sports funding crisis. Billions of dollars have been cut from youth sports budgets in recent years and nearly 60 percent of children must now pay to play.