LFW 2017: Etihad Airways partners with Indian Designer Manish Arora
Mumbai (Maharashtra) , August 17 : Etihad Airways and Lakme Fashion Week recently announced a collaboration with one of the most inspiring international contemporary designers, Paris-based Manish Arora, who returns to the prestigious Mumbai fashion event after more than five years.
His show, 'Etihad Airways Presents Manish Arora', will take the star-studded audience of Bollywood celebrities, lifestyle media and fashion lovers on a visual journey that spans the tribes of Africa and the outer reaches of the universe.
Known for his astute craftsmanship and unique play on colours - his trademark being pink and gold - Arora's designs are inspired by Indian heritage but with a contemporary vibe.
Manish Arora said: "I am delighted to celebrate the 10th anniversary of my Paris collection 'CosmicLove' by showcasing it during Lakme Fashion Week. The line I am bringing to Mumbai is inspired by the tribes of Africa and outer reaches of the cosmos.
Adding, "Having spent 10 years of my working life in Paris after launching my career in Delhi, I have drawn much inspiration from my travels to the work I create. It's wonderful to be associated with Etihad Airways, an airline I have admired and travelled with for so many years."
Patrick Pierce, Etihad Airways Vice President Marketing Partnerships, said: "Working with esteemed designers such as Manish Arora strengthens Etihad Airways' commitment to the fashion industry, where we are fast becoming the airline of choice. Our video is a unique portrait of Manish's journey back to Lakme Fashion Week, one of the leading events on the international fashion calendar."
During Lakme Fashion Week, Etihad Airways will present Runway to Runway, an exclusive travel programme tailored specifically to the international fashion community, including editors, designers, models, photographers, stylists, students of fashion, bloggers and fashion industry executives, plus the global community of fashion devotees.