Tuesday, 31 Mar 2020

V12 Signals Sets New Record, Tripling the Engagement Rate of Traditional Automotive Acquisition Campaigns

RED BANK, N.J., Aug. 14, 2017 : People-based marketing provider V12 Data announced today that its industry leading purchase intender data set, V12 Signals, set a record high this week, more than tripling the engagement rate of traditional acquisition campaigns in a recent automotive program. V12 Signals is a proprietary mobile solution that identifies in market shoppers at physical locations via their mobile devices.

According to Anders Ekman, CEO of V12 Data, "V12 Signals is currently being used by one of our large automotive clients to track vehicle shoppers at their dealer lots as well as at competitor locations. The client then implemented an omnichannel approach to market to these shoppers. The results were absolutely astounding, producing more than three times the engagement rate compared to other leading acquisition programs our client has previously used."

The latest report of V12 Signals triple-rate engagement results follows recent news of V12 Signals' 19% sales conversion rate. Of automotive shoppers identified, 19% purchased a vehicle within a 120-day time frame. "It is incredible to see a conversion rate over four times the rate of other automotive lead data available in the market today," said Michelle Taves, EVP of Data Strategy and Product Management. "Clients currently using V12 Signals are seeing more leads, more revenue and unprecedented conversion rates like they have never seen before."

Major automotive brands are using V12 Data to help drive their customer acquisition efforts. V12 Signals is able to identify customers who are imminent purchase intenders and actively shopping for vehicles. Automotive marketers are provided with daily consumer audiences who have visited a dealer's lot within the previous 24 - 48 hours. Each lead includes name and address and is often enhanced with additional demographic, vehicle, and contact data. The audiences are also onboarded to V12 Data's digital platform to create a digital audience of purchase intenders.

(PRN | 3 years ago)