SINGAPORE, Aug. 1, 2017 : Launching today, Neon Apostle is the first footwear company in the world to combine functionality, faith and footwear. Their initial offering of 11 designer Christian-themed casual shoe designs features a combination of cutting edge graphics and traditional Christian motifs.
Neon Apostle is poised to pave the way for self-expression through their religious-themed shoes in the exponentially-growing footwear industry.
"NBA superstar and former 2-time season MVP Stephen Curry is a hero of mine," says Kenneth Yu, founder of Neon Apostle. "So when he started to draw Bible verses on his shoe, I came to realize that Christian-themed shoes are a valid expression of my faith. That was the spark that nudged me towards starting this faith-based streetwear brand for the millennial segment of Christianity."
There's been a tremendous response to the shoe lines so far, with thousands of social media shares and interest across the globe from countries including the USA, UK, Australia, Singapore, Malaysia, South Africa and Zimbabwe even during this initial in pre-launch phase. Neon Apostle has definitely tapped into a zeitgeist for this current generation who are increasingly integrating their everyday faith into every aspect of their lives.
A 2016 survey by Ypulse, a youth marketing and millenial research firm, found that expressing individuality was more important to people ages 13 to 34 than flashing high-end brand names. In addition, 21% of millenials identify as evangelical Christians in USA, according to a 2016 study done by the Pew Research Center, a non-partisan fact tank. Neon Apostle is carving out its niche by enabling this demographic to express their closest-held beliefs through their footwear.
Neon Apostle is a Singapore-based e-commerce company that aims to give the church a leg up in terms of expressing their faith in trendy and innovative ways.
What inspired the breakthrough mash-up designs found in Neon Apostle's high-tops and sneakers?
"I've always been both a Christian and a sneaker-head. As a fashion writer in my young adult years, I still have several sneaker magazines on my bookshelf. I wanted to take these 2 seemingly opposite worlds and combine them into something beautiful." Yu says, "The Christian faith has rich artistic history and stunning symbols. Neon Apostle aims to create new ways of visualizing the faith."
Further, Neon Apostle is launching a brand new children's line of shoes expected to be available by early August 2017.
Neon Apostle currently has a limited run of only 199 pairs per design. To celebrate this historical event, the website is running a 57% launch discount for all new buyers.
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