Adnan Sami & QARAN Join Zee Music for New Non-Film Music Era

Zee Music Company has announced the signing of iconic singer-composer Adnan Sami and contemporary pop artist QARAN for its non-film music division. Sami, a Padma Shri awardee with a three-decade career, expressed excitement about the creative freedom the partnership offers. QARAN, known for hits like 'Tareefan', sees this as an opportunity to push Indian pop music onto the global stage. The signings are part of Zee Music's strategy to expand its non-film portfolio and nurture diverse artistic talent.

Key Points: Adnan Sami, QARAN Sign with Zee Music for Non-Film Music

  • Adnan Sami signs with Zee Music
  • Pop artist QARAN also joins roster
  • Focus on non-film music and global reach
  • New music from both artists in development
2 min read

Zee Music signs Adnan Sami, QARAN for non-film music

Padma Shri winner Adnan Sami and pop producer QARAN partner with Zee Music Company to create new non-film music, aiming for global reach.

"This partnership allows me the creative freedom to explore new genres while staying true to 'melody'. - Adnan Sami"

Mumbai, March 12

Iconic singer, composer, and pianist Adnan Sami has joined Zee Music Company for a collaboration in the non-film music space, the label announced on Thursday.

A Padma Shri awardee, Sami has been a defining voice in Indian music for over three decades, delivering chart-topping hits such as 'Lift Karade', 'Kabhi To Nazar Milao', 'Tera Chehra', and 'Bheegi Bheegi Raaton Mein'. He has also achieved global milestones, including becoming the first Asian artist to sell out London's Wembley Arena for two consecutive nights, a feat that highlighted his international appeal.

Speaking on the collaboration, Sami said, "Music has always been about evolution and connection for me. I'm truly delighted to begin this new musical chapter with Zee Music Company. This partnership allows me the creative freedom to explore new genres while staying true to 'melody'."

Zee Music Company also welcomed contemporary pop artist and producer QARAN to its roster. Sujal Parekh, Chief Business Officer, Zee Music Company, said, "Welcoming the iconic musician Adnan Sami is a proud moment for us, given his extraordinary legacy and influence across generations. Our collaboration with contemporary creator QARAN further reflects our commitment to nurturing the next wave of Indian artists and taking Indian music to audiences worldwide."

Composer QARAN, one of the key architects of modern Indian urban pop, has crafted widely celebrated tracks such as 'Haaye Oye' and his breakout hit 'Tareefan', which became one of the defining pop crossovers of the last decade.

QARAN added, "Indian pop music is entering a new era where it can travel globally while staying true to its roots.... I'm excited to push that sound forward and build bridges between Indian music and the rest of the world."

Adnan Sami is co-managed by Exceed Entertainment and Big Bad Wolf, while QARAN is represented by Big Bad Wolf. With new music from both artists in development, Zee Music Company continues to expand its non-film music portfolio, creating a platform for creative freedom and innovation.

- ANI

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Reader Comments

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Sarah B
Great to see investment in non-film music. The industry has been dominated by Bollywood for too long. QARAN's 'Tareefan' was a breath of fresh air. Hoping this leads to more independent, genre-bending Indian pop that can compete globally.
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Priya S
Adnan Sami's Wembley record is something every Indian should be proud of. He took our music to the world stage. Jai Ho! 🎹 Hoping this collaboration brings back that classic 90s/2000s magic but with a modern twist.
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Rohit P
Mixing a legend like Sami with a new-age producer like QARAN is a brilliant strategy. One brings the soul of melody, the other brings the global pop sound. This could really bridge the gap between generations of music lovers.
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Karthik V
Respectfully, I hope this isn't just a branding exercise. Zee Music needs to give them real creative control, not just fit them into a commercial formula. Indian pop has huge potential if artists are truly allowed to experiment.
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Nisha Z
"Bheegi Bheegi Raaton Mein" was my childhood! 🎶 So many memories. Glad he's still creating. And QARAN is a great choice for the youth. My playlist is ready for an update! Good move by Zee.

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