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Prasoon Joshi Appointed Chairman of Prasar Bharati: A Creative Vision for India's Public Broadcaster

The government has appointed renowned lyricist, writer, and communications expert Prasoon Joshi as the Chairman of Prasar Bharati, India's statutory public service broadcaster. I&B Minister Ashwini Vaishnaw congratulated Joshi, praising his creative spirit and deep cultural connection to India. Joshi previously served as Chairperson of the Central Board of Film Certification (CBFC) and held leadership roles at McCann World Group. His appointment is expected to bring renewed energy and a fresh creative voice to the national broadcaster.

Key Points: Prasoon Joshi Named New Chairman of Prasar Bharati

  • Renowned lyricist and writer Prasoon Joshi appointed Chairman of Prasar Bharati
  • Known for impactful writing and deep cultural sensibility
  • Previously served as Chairperson of CBFC and CEO of McCann World Group India
  • I&B Minister Ashwini Vaishnaw praises Joshi's creative vision for public broadcaster
2 min read

Writer-lyricist Prasoon Joshi appointed Chairman of Prasar Bharati

Lyricist-writer Prasoon Joshi appointed Chairman of Prasar Bharati. I&B Minister Ashwini Vaishnaw praises his cultural vision for India's public broadcaster.

"His words carry the fragrance of our soil, and his vision reflects the timeless essence of our culture. - Ashwini Vaishnaw"

New Delhi, May 2

The government on Saturday said it has appointed noted lyricist, writer and communications expert, Prasoon Joshi, as the Chairman of Prasar Bharati.

According to a Ministry of Information and Broadcasting statement, Joshi is a distinguished creative professional with wide-ranging contributions across literature, advertising, cinema, and public communication.

"My heartfelt congratulations to Prasoon Joshi on his appointment as Chairman of the Prasar Bharati Board. Prasoon is a rare creative spirit celebrated across the world in advertising, literature, art and cinema, yet his heart beats unmistakably for India," said Union Minister of Information and Broadcasting, Ashwini Vaishnaw.

"His words carry the fragrance of our soil, and his vision reflects the timeless essence of our culture. Under his stewardship, Prasar Bharati will discover renewed energy, deeper purpose, and a fresh creative voice. My very best wishes to him for a memorable and meaningful tenure ahead," said the minister.

Known for his impactful writing and deep cultural sensibility, Joshi has played a significant role in shaping contemporary Indian media narratives. His body of work spans acclaimed film lyrics, advertising campaigns, and socially resonant storytelling that connects with diverse audiences across the country.

Before this appointment, Joshi served as Chairperson, Central Board of Film Certification (CBFC), Mumbai since August 2017 where he contributed to strengthening film certification processes while engaging with stakeholders across the film industry.

His tenure at CBFC reflected a balanced approach towards creative expression and regulatory responsibility.

Earlier, he had also served as CEO, McCann World Group India and Chairman, McCann World Group Asia Pacific (a subsidiary of McCann Erickson). He is also one of the Trustees of Indira Gandhi National Centre for Arts since 2016.

Established under the Prasar Bharati (Broadcasting Corporation of India) Act, 1990, and operational since 1997, Prasar Bharati is India's statutory autonomous public service broadcaster.

- IANS

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Reader Comments

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Sarah B
Impressive credentials. His advertising background should help Prasar Bharati connect better with younger audiences. But I hope artistic freedom isn't compromised - the CBFC had controversies under his leadership. Let's see how he balances commercial viability with public service broadcasting.
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Kavya N
Prasoon Joshi bringing 'mitti ki khushboo' to Prasar Bharati - perfect match! 🎭 His lyrics have touched millions. The appointment shows the government values cultural ambassadors. Just hope Doordarshan gets a revamp - those old serials need some fresh energy.
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Michael C
Not sure about this. His CBFC tenure had mixed reviews - some felt it was too conservative. For a public broadcaster meant to represent all voices, we need someone inclusive. Hope he uses his creative side more than the regulatory mindset during his chairmanship.
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Rohit P
No nonsense appointment! Joshi sahab has done it all - advertising, films, poetry. He even ran McCann World Group in Asia Pacific. That's the kind of leadership Prasar Bharati needs to compete with private channels. Bring back the glory of Doordarshan! 👏
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David E
Interesting choice. He's undoubtedly talented, but is creative genius the same as administrative ability? Prasar Bharati has systemic issues - funding, autonomy, viewership decline. Joshi needs a solid operational team, not just vision. Let's judge after some tangible results.

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