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RCB's #RCBEverywhere Campaign Unites Kohli, Bolt, and Viral Kumbh Fan

Royal Challengers Bengaluru has launched the #RCBEverywhere campaign in partnership with PUMA India, encouraging fans to wear the team jersey as part of their daily routine beyond the stadium. The campaign features stars like Virat Kohli and Rajat Patidar, alongside global icon Usain Bolt, who posted support while wearing the 2026 jersey. It also highlights a viral fan who wore the RCB shirt at the Kumbh Mela, praying for the team's first IPL title. The initiative aims to transform the jersey into a widespread marker of fan identity as RCB defends its championship.

Key Points: RCB Launches #RCBEverywhere Fandom Campaign with Kohli, Bolt

  • PUMA India's #RCBEverywhere campaign
  • Fans urged to wear RCB jersey daily
  • Usain Bolt joins as campaign face
  • Viral Kumbh Mela fan featured
2 min read

Virat Kohli, Rajat Patidar, viral Kumbh Mela fan headline RCB's new fandom campaign

Virat Kohli, Usain Bolt, and a viral Kumbh Mela fan headline RCB's new #RCBEverywhere campaign, urging fans to wear the jersey everywhere.

"Guys, you've really made this a thing. And we love it. So, this season, don't leave this jersey behind. - Virat Kohli"

Bengaluru, April 17

Royal Challengers Bengaluru is one of the biggest franchises in the Indian Premier League with countless fans. During this IPL season, fans of the defending champions now have a unique opportunity to express their love for the franchise.

As RCB continues to defend its title with its fearless brand of cricket, the fans have been encouraged by their players to show their love for the Red and Gold franchise with the PUMA India's #RCBEverywhere movement.

As a part of this movement, fans have been encouraged by franchises' stars like Virat Kohli, skipper Rajat Patidar and all-rounder Krunal Pandya to sport their favourite team's jersey across settings, as a part of their daily routines, positioning it as a visible expression of fandom beyond the stadium.

Eight-time Olympic medallist and World Record holder Usain Bolt also joined the RCB fandom. The world's fastest man stepped out in the 2026 RCB jersey as a sports brand, brought him in for its #RCBEverywhere campaign.

"Namaskara! @pumacricket India sent me the fit so had to represent. Good luck to the team this season. #RCBEverywhere," Bolt posted.

A known cricket fan and long-time admirer of Virat Kohli, Bolt's association with the team has grown steadily.

Another big face in this campaign is the viral Kumb Mela fan, who took the RCB shirt to one of the largest spiritual gatherings of the world last year, praying that the RCB finally ends its 18-year title drought.

Over time, the RCB jersey has travelled across settings, from large cultural gatherings to personal milestones, adventures and everyday routines, emerging as a marker of identity for fans.

Reacting to the love from the fans showcased by wearing the team jersey across various settings for years, Virat said, as per a press release from RCB, "Guys, you've really made this a thing. And we love it. So, this season, don't leave this jersey behind."

Skipper Rajat Patidar also shared the same sentiment and added, "Take it everywhere. We are not joking. Everywhere."

All-rounder Spinner Krunal Pandya further explained, "Your office. Your vacation. Your brother's wedding. Your next job interview."

The defending champions are currently in second place in the points table with four wins in five matches. They will face the Delhi Capitals next on Saturday at their home venue in Bengaluru.

- ANI

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Reader Comments

S
Sarah B
As a newer cricket fan from the US, the passion in India is incredible. Usain Bolt in an RCB jersey is a global statement. The idea of wearing it to a job interview though? Krunal, that's next level commitment! 😂
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Priya S
Love the sentiment, but respectfully, the campaign feels a bit forced. Real fandom is organic. We wore the jersey everywhere even before it was a "movement". The team's performance on the field is what truly unites us, not just marketing.
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Vikram M
The Kumbh Mela fan story gives me goosebumps. That's the heart of an RCB fan - hope and faith against all odds. Wearing the jersey is a badge of honour. Let's go, boys! Defend that title with the same passion.
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Rohit P
My RCB jersey has been to my college graduation, my sister's wedding, and a trek to Ladakh. It's more than a sportswear, it's a part of my identity. Great to see the franchise celebrating this bond. #OneFamily
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Karthik V
Good campaign, but the focus should remain on winning matches. The table looks good now, but consistency is key. Hope the players are as focused on their game as they are on this "everywhere" movement. Just my two paise.

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