NewKerala.com

Virat Kohli Look-alike Stars in Apollo Tyres' Inspirational Cricket Campaign

Apollo Tyres has launched a new campaign film featuring Team India cricketers and a viral look-alike of Virat Kohli named Garvit. The film, directed by Abhinay Deo and set to AR Rahman's music, depicts the journeys of cricketing stars from childhood to representing the nation. BCCI Secretary Devajit Saikia praised the film for authentically capturing the spirit and hard work of Indian cricket. The campaign coincides with India's upcoming T20 World Cup title defence, where they aim to become the first team to successfully defend the trophy.

Key Points: Kohli Look-alike in Apollo Tyres' Team India Campaign Film

  • Viral look-alike features in campaign
  • Film shows cricketers' childhood journeys
  • Campaign set to AR Rahman's anthem
  • India eyes T20 World Cup defence
2 min read

Viral Virat Kohli look-alike plays batter's younger version in campaign launched by Team India's lead sponsor

Viral Virat Kohli look-alike Garvit features in Apollo Tyres' new campaign with Sachin Tendulkar, Kohli, and other cricket stars, highlighting journeys to the Indian team.

"This film authentically captures the spirit of Indian cricket. - Devajit Saikia, BCCI Secretary"

Gurugram, January 4

Garvit, a look-alike of Indian batting icon Virat Kohli, who went viral on social media after interacting with the 37-year-old during a training session leading upto home ODIs against New Zealand in January, has featured in a new campaign unveiled by Team India's lead sponsor.

Apollo Tyres, the team's lead sponsor, unveiled a film for their campaign 'Har Safar Mein Dum Hai', featuring Sachin Tendulkar alongside Team India cricketers Virat Kohli, Rohit Sharma, KL Rahul, Shubman Gill and Arshdeep Singh in Indian colours. In the campaign, the journey of some of these aforementioned cricketing stars from being children to donning the Indian shirt was shown. Garvit also found space in it, riding a scooter with a person portrayed as his father, carrying a cricket kit on his shoulders.

It is set to AR Rahman's iconic anthem 'Maa Tujhe Salaam', and directed by ace filmmaker Abhinay Deo.

Speaking about the film, Devajit Saikia, Secretary, The Board of Control for Cricket in India (BCCI), said, "This film authentically captures the spirit of Indian cricket. It reflects the hard work, sacrifice and endurance required to represent the country at the highest level."

"This campaign reflects a core belief at Apollo Tyres that excellence is built through resilience, discipline and consistency," said Neeraj Kanwar, Vice Chairman and Managing Director, Apollo Tyres Ltd. "Har Safar Mein Dum Hai is our tribute to the Indian spirit, and to the unyielding commitment it takes to be the best at what you do."

Notably, the assignment for India ahead is the ICC T20 World Cup, and they are a part of Group A with arch-rivals Pakistan, Namibia, the Netherlands and the USA and will start their campaign against the USA in Mumbai on February 7.

If Team India pulls off a successful title defence, they will become the first team to defend their T20 WC title, and this will mark their third T20 WC trophy, making them the most successful team in the tournament's history.

India T20 WC squad: Suryakumar Yadav (c), Abhishek Sharma, Tilak Varma, Sanju Samson, Shivam Dube, Ishan Kishan, Hardik Pandya, Arshdeep Singh, Jasprit Bumrah, Harshit Rana, Varun Chakaravarthy, Kuldeep Yadav, Axar Patel, Washington Sundar, Rinku Singh.

- ANI

Share this article:

Reader Comments

R
Rohit P
Great concept, but honestly, the timing feels a bit off. We're about to start the T20 World Cup and the campaign focuses on past legends and a look-alike. Would have preferred something more forward-looking, building hype around our current squad's journey to defend the title.
A
Aman W
Garvit on a scooter with his cricket kit is such a relatable Indian scene! That's literally the story of thousands of aspiring cricketers across small towns. Apollo Tyres has nailed the emotional connect. All the best to Team India for the World Cup! 🇮🇳
S
Sarah B
Interesting marketing strategy. Using a viral look-alike to represent the "everyman" journey alongside legends like Sachin and Kohli. The blend of nostalgia and current stars is smart. Hope the team's performance matches the inspirational tone of the campaign!
V
Vikram M
Abhinay Deo directing and AR Rahman's music? That's a killer combo right there. The BCCI secretary is right, it does capture the spirit. But the real test is on the field now. The squad looks strong, let's bring that third trophy home! 🏆
K
Kavya N
Love seeing Garvit get this opportunity! From a random fan meeting his idol to being part of a national campaign – only in India can cricket dreams take such magical turns. Jai Ho to Rahman and best of luck to our Men in Blue!

We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

Leave a Comment

Minimum 50 characters 0/50