Uttarakhand CM Dhami Launches Malta Mission to Boost Farmers' Income

Uttarakhand Chief Minister Pushkar Singh Dhami participated in a two-day Malta Festival in Dehradun, interacting with farmers and sampling local produce. He announced the launch of a dedicated Malta Mission to promote the fruit's production, marketing, and value addition in the state's hilly regions. The CM emphasized the festival's role in connecting farmers directly with consumers to strengthen the rural economy. Separately, he also addressed the Bureau of Indian Standards' foundation day, highlighting its contributions to quality and standardization across various sectors.

Key Points: Uttarakhand CM Dhami Launches Malta Mission at Festival

  • Malta Mission launched for fruit promotion
  • Aims to boost farmer income & local identity
  • Festival connects farmers to markets
  • BIS praised for quality standards role
3 min read

Uttarakhand CM Dhami participates in 2-day Malta Festival in Dehradun

CM Pushkar Singh Dhami announces Malta Mission to promote fruit production & marketing, enhancing farmers' income and local brand identity.

"Uttarakhand has immense potential for Malta production, particularly in its hilly regions. - CM Pushkar Singh Dhami"

Dehradun, January 8

Uttarakhand Chief Minister Pushkar Singh Dhami participated in the two-day Malta Festival organised by the Seva Sankalp Foundation at the ITBP Stadium, Seema Dwar.

During the event, the Chief Minister interacted with farmers from various districts of the state and sampled Malta and lemon-based products showcased at the festival.

Addressing the gathering on Wednesday, CM Dhami said Uttarakhand has immense potential for Malta production, particularly in its hilly regions. He announced that the state government has taken a concrete step in this direction by launching a dedicated Malta Mission to promote production, marketing, and value addition of the fruit.

The Chief Minister said the mission aims to enhance farmers' income and provide local fruits from Uttarakhand a distinct identity at the national level. He added that, along with Malta, the state government is encouraging the cultivation of kiwi, apple, peach, plum, lemon, and other indigenous fruit varieties.

CM Dhami emphasised that events like the Malta Festival play a vital role in directly connecting farmers with consumers and markets, thereby strengthening the rural economy and promoting local produce.

Earlier, on Tuesday, the CM participated in a programme organised at the Chief Sevak Sadan, located at the Chief Minister's Camp Office, on the occasion of the 79th Foundation Day of the Bureau of Indian Standards (BIS).

The Chief Minister said that over the past eight decades, BIS has made remarkable contributions in the fields of quality, reliability and consumer protection, truly embodying the mantra "Quality is Identity."

He said that the journey, which began in 1947 as the Indian Standards Institution, has today become a strong foundation for the country's industrial, scientific, and economic progress. Through standardisation, certification, and quality testing, BIS has not only enabled industries to compete globally but has also strengthened trust and safety in consumers' lives, he said, according to a release.

The Chief Minister noted that the scope of standardisation is no longer limited to industry alone, but has expanded to include agriculture, healthcare, road safety, energy, water conservation, disaster management, and digital services. He said that BIS plays a crucial role in shaping the future by setting timely standards in emerging sectors such as digital security, medical devices, drones, electric vehicles, recycled materials, and green energy.

He further said that BIS is making commendable efforts to establish a balance between ecology and economy in line with the goals of sustainable development. In Uttarakhand, BIS is working in coordination with various departments, including the Public Works Department, the Disaster Management Department, MDDA, and UPCL, to promote awareness and cooperation on standardisation.

The Chief Minister said that under Prime Minister Narendra Modi's leadership, initiatives such as Atmanirbhar Bharat and Make in India have become pillars of India's economic and technological growth. The Prime Minister's vision is to ensure that Indian products set global quality benchmarks, and BIS plays a vital role in achieving this goal.

He said the state government is also working to establish high-quality standards for local products, including handicrafts, organic agricultural produce, medicinal herbs, and traditional food products. The "House of Himalayas" brand has been launched to give global recognition to the state's traditional products.

- ANI

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Reader Comments

R
Rohit P
Good to see focus on horticulture. But I hope the Malta Mission has a clear roadmap for marketing and cold chain logistics. Announcements are easy, execution is the real test. Farmers need sustainable income, not just festivals.
A
Arjun K
Connecting BIS standards with local products like handicrafts and herbs is a smart move. Quality certification will help 'Make in India' and give our Uttarakhand products a premium identity globally. Well thought.
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Sarah B
As someone who loves visiting Uttarakhand, I'm excited to try these local fruit products! Supporting hill agriculture is crucial for preserving those beautiful landscapes and communities. More power to the farmers.
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Vikram M
Malta sharbat in the hills is the best! 😋 Glad the government is recognising its potential. Hope the farmers get good prices and the youth see a future in agriculture back in their villages.
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Karthik V
The integration of BIS in areas like disaster management and digital services for Uttarakhand is very important. Being a hilly state, we need robust standards for safety and infrastructure. Positive development.

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