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UIDAI Launches 'Udai' Mascot to Simplify Aadhaar Communication for Public

The Unique Identification Authority of India (UIDAI) has launched a new mascot named 'Udai' to act as a communication companion and simplify public understanding of Aadhaar services. The mascot resulted from open national design and name competitions on the MyGov platform, which received 875 entries from across the country. Winners of the contests, including Arun Gokul for design and Riya Jain for the name, were felicitated by UIDAI Chairman Neelkanth Mishra at an event in Thiruvananthapuram. This initiative is part of UIDAI's ongoing efforts to make Aadhaar-related communication more inclusive and people-friendly for India's residents.

Key Points: UIDAI Launches Aadhaar Mascot 'Udai' to Simplify Services

  • New mascot 'Udai' launched
  • Aims to simplify Aadhaar services
  • Winners of national design & name contests announced
  • Part of effort to make communication more relatable
2 min read

UIDAI launches Aadhaar mascot 'Udai' to simplify public communication of services

UIDAI launches mascot 'Udai' to make Aadhaar services like updates & authentication easier to understand for over a billion Indians.

"participation builds trust and acceptance - Bhuvnesh Kumar, CEO, UIDAI"

New Delhi, Jan 8

The Unique Identification Authority of India on Thursday launched the Aadhaar mascot -- a new "resident-facing communication companion" to simplify public understanding of Aadhaar services.

The Aadhaar mascot named 'Udai' will be helpful in making Aadhaar-related information more relatable, and people-friendly, said the Ministry of Electronics and IT.

Bhuvnesh Kumar, CEO, UIDAI said that by inviting people for designing and naming this mascot through an open national competition, UIDAI reaffirmed a core principle of Aadhaar: participation builds trust and acceptance. The overwhelming response demonstrated how deeply people connect with Aadhaar as a public good.

It will simplify communication of Aadhaar services - whether it is about updates, authentication, offline verification, selective sharing of information, new technology adoption, responsible usage and many more, it added.

To bring this vision to life, UIDAI chose an open and inclusive route by launching national design and name competitions on the MyGov platform.

UIDAI received 875 entries from across the country - students, professionals, designers, etc. - each offering a unique interpretation of what Aadhaar represents to them.

A multi-tier evaluation process was adopted to ensure fairness and rigour in the selection process. What emerged from this process is a beautiful creation - that is shaped by public imagination and refined through institutional diligence, said the ministry.

Arun Gokul from Thrissur, Kerala bagged the first prize in the mascot design competition, Idris Dawaiwala of Pune, Maharashtra, and Krishna Sharma from Ghazipur in Uttar Pradesh were the second and third prize winners respectively.

Riya Jain of Bhopal won the first prize in the mascot name competition, followed by Idris Dawaiwala of Pune and Maharaj Saran Chellapilla of Hyderabad in the second and third position respectively.

Neelkanth Mishra, Chairman UIDAI unveiled the mascot and felicitated the winners at a UIDAI function in Thiruvananthapuram.

The launch of the mascot marks another step in UIDAI's ongoing efforts to make Aadhaar communication simpler, more inclusive, and more relatable for over a billion residents of India, said Mishra UIDAI Chairman.

- IANS

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Reader Comments

R
Rohit P
While the idea is good, I hope the focus remains on improving core services and data security. A mascot is nice for PR, but what we really need is faster resolution at Aadhaar centres and simpler update procedures. Let's see if 'Udai' actually helps simplify things on the ground.
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Arun Gokul
As the designer who won the competition, this is a dream come true! It's amazing to see a national institution embrace public creativity. The process was very transparent. Jai Hind! 🇮🇳
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Sarah B
Interesting approach to public engagement. The open competition model is commendable. I'm curious to see how this mascot will be deployed across various communication channels to actually educate people.
K
Karthik V
Aadhaar has become such an integral part of our lives, from bank accounts to SIM cards. A mascot is a smart move, especially for rural outreach. Hopefully, they create simple animated videos in regional languages explaining things like biometric updates.
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Nisha Z
The winners are from Kerala, Maharashtra, UP, MP, Telangana... truly a pan-India effort! 👏 This reflects the unifying nature of Aadhaar itself. Good to see talent recognized from across the country.

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