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Updated Jul 30, 2026 · 14:05
Sports World News Updated Jul 30, 2026

UEFA Calls Emergency Meeting Over FIFA's Commercial Plan

UEFA is holding an emergency meeting with its 55 member associations to discuss FIFA's controversial commercial subsidiary proposal. The plan would raise up to $4.2 billion by selling minority stakes in a new entity valued at $20 billion. UEFA has criticized the lack of transparency and a deadline tied to a one-off payment offer. Opposition has spread across European football bodies, with the Asian Football Confederation also expressing disappointment.

UEFA calls emergency meeting as opposition grows to FIFA commercial plan

Geneva, July 30

UEFA is set to hold an emergency meeting with its member associations on Thursday to discuss a possible response to FIFA's controversial proposal to create a commercial subsidiary and the growing opposition in Europe, including the possibility of a boycott of the World Cup.

FIFA announced the proposal earlier this week, seeking to establish a commercial subsidiary that would bring together the governing body's commercial rights, including broadcasting, sponsorship, ticketing and licensing, with the operational delivery of its tournaments.

European football associations are expected to discuss the implications of FIFA President Gianni Infantino's FIFA Forward Enterprise proposal and determine how to respond to the plan during the virtual meeting, according to The Mirror.

FIFA has proposed raising up to USD 4.2 billion by selling minority, non-controlling stakes in the new entity, based on an initial valuation of $20 billion. The governing body has maintained that it would retain complete control over football governance, competitions, the international calendar and all sporting and regulatory matters.

The proposal has triggered strong opposition from UEFA, which represents 55 European member associations. UEFA has criticised the lack of transparency surrounding the plan and the manner in which it was presented to national associations.

UEFA has also raised concerns over a deadline under which associations could access an initial one-off payment of up to $20 million. Under FIFA's broader plan, regular development funding for member associations would increase from the currently budgeted $8 million per association to $20 million for the 2027-30 cycle, with further increases planned for subsequent cycles.

"We have learned of Fifa's deadline to associations to support their proposals or have the one-off payout offer withdrawn," said Uefa. "This says everything you need to know about this plan."

It was UEFA's second statement on the issue. The first claimed FIFA had "crossed a line".

FIFA President Infantino has defended the proposal on Wednesday, describing it as an opportunity to accelerate football's development worldwide. He has argued that increased commercial revenues would allow FIFA's 211 member associations to receive significantly greater financial support.

However, opposition has widened beyond UEFA. The Football Association, European Leagues, European Football Clubs, the Union of European Clubs, the Football Supporters Association and Football Supporters Europe have all voiced concerns over FIFA's plans and called for changes to the organisation's leadership and governance.

The Asian Football Confederation has also expressed disappointment after revealing that it was not consulted before the proposal became public. The AFC said initiatives of such scale must be based on good governance, transparency and meaningful consultation with confederations, member associations and other stakeholders.

FIFA's proposal still requires approval from the FIFA Council and support from a majority of its 211 member associations before it can proceed.

— IANS

Reader Comments

Sarah B

I'm surprised Asia wasn't consulted. The AFC statement shows this is a global issue, not just European. FIFA's approach is irresponsible. Football belongs to the people, not to corporations.

Vikram M

Typical FIFA under Infantino - all about money. They tried similar tactics with the World Cup in Qatar and now this. UEFA should consider a World Cup boycott if needed. Football must serve development, not line pockets. Indian football needs proper funding, not FIFA's conditional handouts.

Emma D

The $20 million one-off payment with a deadline seems like blackmail. UEFA is right to call it a crossed line. Football is supposed to unite people, not divide them over commercial interests. I hope AFC stands firm too. 🎯

Priya S

As someone who follows football in India, this is deeply concerning. FIFA's plan benefits only the wealthy. Our football associations struggle for basic infrastructure. We need fair development funding, not commercial stakes. UEFA's opposition gives hope that football's soul still matters. 🙏

Michael C

Infantino's proposal sounds like a private equity deal, not football governance. UEFA is absolutely right to push back. The fact that even AFC is disappointed shows how poorly this was handled. Football's future shouldn't be decided by a single person.

R Rohit P < We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

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