Trump Threatened 100% Tariff on French Wine to Force Lower Drug Prices

President Donald Trump revealed he threatened French President Emmanuel Macron with a 100% tariff on French wine and champagne to force changes in global pharmaceutical pricing. Trump described phone calls where he demanded other countries raise their drug prices to reduce the disparity with costly U.S. prices, framing tariffs as his most effective negotiating tool. He claimed Macron and leaders from Germany and Spain relented and agreed to adjust prices following his threats. The episode highlights Trump's signature strategy of blending trade leverage with healthcare and geopolitical issues.

Key Points: Trump's Wine Tariff Threat Over Drug Prices

  • Trump used wine tariff threat as leverage
  • Aimed to align US drug prices with lower global rates
  • Claims Macron and others agreed to changes
  • Calls tariffs his "favorite word" for negotiation
3 min read

Trump says he threatened 100 per cent tariff on French wine over drug prices

Trump said he threatened a 100% tariff on French wine to pressure Emmanuel Macron into lowering global drug prices for the US.

"If you don't do it, I'm going to put a 100% tariff on all of the wine and champagne that you sell into the United States. - Donald Trump"

Washington, Feb 20

President Donald Trump said he threatened to impose a 100 per cent tariff on French wine and champagne to force changes in global drug pricing, offering a vivid example of how he uses trade leverage to reshape international economic arrangements.

Speaking at a steel plant in Rome, Georgia, Trump described phone calls with foreign leaders after announcing a policy to align US drug prices with the lowest rates paid elsewhere.

He said American consumers were paying far more than buyers overseas, citing an example: "a pill that's selling for $ 10 in New York is selling, let's say in London, in New York is selling for $ 130.13 times more think of that 13 times more."

Trump said he called French President Emmanuel Macron and demanded price adjustments.

"I said, Emmanuel, you're going to have to lift your price by double or triple," Trump recounted. "No way, I will not do that. Donald, why would I do that? I would be out of business."

Trump then described escalating the conversation.

"I said, here's the story. If you don't do it, I'm going to put a 100 % tariff on all of the wine and champagne that you sell into the United States."

According to Trump, Macron relented. "And you know what he said, I will do it. I will gladly do it."

The President said he made similar calls to other countries, including Germany and Spain, adding: "And they all said, like I said, we'd love to do it. We'd be honored to do it."

Trump framed the episode as proof that tariffs remain his most effective negotiating tool.

"I said my favorite word in the whole dictionary is tariff," he told workers earlier in the speech, arguing that trade measures have revived American manufacturing.

He linked the drug pricing push to his broader tariff strategy, saying the changes were achieved "also tariffs."

The remarks came as Trump said he is awaiting a decision from the US Supreme Court over his authority to impose certain trade duties. "Without tariffs, this country would be in such trouble right now," he said.

The President also claimed sweeping economic gains under his administration, saying the US had secured "commitments for over $ 18 trillion" in investment in 11 months and that the stock market had set "all-time record highs since the election."

The wine tariff threat, however, underscored how Trump blends trade, healthcare, and geopolitical leverage in a single negotiating framework - a style that could carry implications beyond Europe.

The United States has long faced criticism over high prescription drug costs compared with Europe and other developed markets. Efforts to benchmark US prices against international rates have been politically contentious, with pharmaceutical companies arguing that lower prices could affect innovation and global supply chains.

Tariffs have been central to Trump's economic doctrine since his first term, when duties were imposed on steel, aluminium and a wide range of Chinese goods. Legal challenges over executive authority to impose certain tariffs remain before US courts, adding uncertainty for global trading partners.

- IANS

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Reader Comments

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Priya S
As someone who follows pharma news, the US drug pricing issue is a real problem. But forcing other countries to raise *their* prices so America's don't look as bad? That's not solving the root cause. It's like asking your neighbours to stop getting discounts so you don't feel bad about paying full price. The focus should be on regulating Big Pharma's profits, not strong-arming allies. 🤔
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Arjun K
Classic Trump negotiation - maximum pressure. While the method is controversial, you can't deny it gets attention. In India, we've had our own battles with drug companies over patent laws and affordable generics. Sometimes a strong stance is needed, but it must be backed by a fair long-term policy, not just threats.
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Sarah B
The part about "13 times more" is shocking if true. But linking wine and medicine? It feels arbitrary. This kind of transactional diplomacy can destabilize long-standing trade relationships. What's next, tariffs on Swiss watches over hospital costs? The approach lacks a coherent framework.
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Vikram M
From an Indian perspective, we should watch this closely. If the US succeeds in forcing higher drug prices in Europe, it sets a precedent. Will they turn their attention to countries like India next, where generic medicines are a lifeline for millions? Our government needs to be prepared to protect our pharmaceutical sovereignty. Jai Hind!
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Michael C
He claims they all said "we'd be honored to do it." That sounds... unlikely. More like they agreed under duress. This "my favorite word is tariff" attitude might win a few battles but could lose the war for trust and

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