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Tripura Gramin Bank Launches India's First RRB Co-Branded RuPay Credit Card

Tripura Gramin Bank has launched India's first co-branded RuPay credit card issued by a Regional Rural Bank. This landmark initiative, introduced during the bank's Golden Jubilee year, sets a new national benchmark for rural and semi-urban digital banking. The launch strengthens the bank's partnership with its sponsor, Punjab National Bank, and focuses on providing modern credit facilities within the indigenous RuPay payment network. The move underscores the bank's commitment to financial inclusion and customer-centric innovation.

Key Points: First RRB Co-Branded RuPay Credit Card Launched in India

  • First RRB co-branded RuPay credit card in India
  • Launched in bank's 50th anniversary year
  • Aims to boost digital banking in rural areas
  • Strengthens partnership with sponsor Punjab National Bank
  • Focus on financial inclusion and modern credit
2 min read

Tripura Gramin Bank launches India's first Co-branded RuPay credit card by RRB in Golden Jubilee year

Tripura Gramin Bank launches India's first co-branded RuPay credit card by a Regional Rural Bank, marking a digital leap in its Golden Jubilee year.

"setting a significant national benchmark in the rural banking sector - Tripura Gramin Bank release"

Agartala, February 3

In a landmark development marking its Golden Jubilee Year, Tripura Gramin Bank on Tuesday launched its first-ever Co-Branded RuPay Credit Card in collaboration with its sponsor bank, Punjab National Bank, ushering in a new phase of digital and customer-centric banking, said the release.

With this initiative, Tripura Gramin Bank has become the first Regional Rural Bank (RRB) among the eight PNB-sponsored RRBs and the first RRB in the country to introduce a Co-Branded RuPay Credit Card, setting a significant national benchmark in the rural banking sector.

The historic launch reflects the Bank's growing focus on digital transformation, financial inclusion, and enhanced customer convenience, particularly for rural and semi-urban customers seeking access to modern credit facilities within the indigenous RuPay payment ecosystem.

The initiative has been launched under the visionary leadership of Satyendra Singh, Chairman of Tripura Gramin Bank, whose forward-looking approach and emphasis on innovation have been pivotal in aligning the Bank's Golden Jubilee vision with future-ready banking solutions.

The prestigious event was graced by Rakhi Biswas, Director (Small Savings, Group Insurance & Institutional Finance), Government of Tripura, along with senior dignitaries including Deepak Kumar, General Manager, Public Relations & Credit Card Division, PNB (Head Office); Taufique Alam, MD & CEO, PNB Cards & Services Ltd.; Diganta Kumar Das, Deputy General Manager, NABARD--Tripura Regional Office; and Rituraj Krishna, Deputy General Manager & Circle Head, PNB Circle Office, Agartala.

Senior officials, Regional Managers, Branch Heads, marketing teams of Tripura Gramin Bank, representatives from PNB and PNB Cards & Services Ltd, and members of the media were also present, lending grandeur to the occasion.

The launch further strengthens the long-standing partnership between Tripura Gramin Bank and Punjab National Bank, reaffirming their shared commitment to innovation, trust, and sustainable banking solutions.

As Tripura Gramin Bank completes 50 years of dedicated service, the introduction of the Co-Branded RuPay Credit Card stands as a testament to its institutional strength, progressive leadership, and unwavering focus on empowering customers through modern, inclusive banking solutions.

- ANI

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Reader Comments

P
Priya S
This is fantastic news for financial inclusion! Finally, modern credit facilities are reaching rural areas through our own RuPay network. Hope other RRBs across states follow this model soon. Great initiative by Tripura Gramin Bank and PNB. 👏
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Rohit P
While this is a good step, I hope the focus remains on genuine customer service and not just on launching products. Rural customers need hand-holding with digital tools. The bank must ensure proper awareness camps and simplified processes, not just a fancy launch event.
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Ananya R
Love to see innovation coming from the North East! Tripura leading the way. Using RuPay supports our domestic payment system. Wishing TGB all the best. More power to regional banks! 💪
K
Karthik V
Important to note the partnership with PNB. Sponsor banks need to actively support RRBs like this for tech upgrades. Hope the card has sensible credit limits and low charges suited for rural incomes. The real test will be its adoption on the ground.
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Michael C
Interesting read. As someone following fintech, integrating rural banks into the formal credit card system is a complex but crucial step for India's digital economy. RuPay's ecosystem growth is impressive.

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