TRAI proposes framework for app-based TV distribution, seeks stakeholder feedbacks
New Delhi, April 6
The Telecom Regulatory Authority of India on Monday released a consultation paper seeking stakeholder views on framing a regulatory framework for application-based Linear Television Distribution services, including Free Ad-Supported Streaming Television platforms.
The move follows a reference from the Ministry of Information and Broadcasting (MIB), which highlighted concerns over the rapid growth of FAST services operating without a clear regulatory structure. TRAI noted that these platforms, often pre-installed on smart TVs or accessed via applications, deliver linear television channels over the internet without licensing or registration.
According to the consultation paper, ALTD services represent an emerging segment in the broadcasting ecosystem, offering scheduled television programming along with on-demand content, primarily funded through advertisements. These services are accessible across devices such as connected TVs, smartphones, tablets and web platforms, reflecting a shift in consumer viewing habits.
TRAI observed that the proliferation of FAST and ALTD platforms has created regulatory gaps, particularly in areas such as content accountability, consumer protection and fair competition with traditional distribution platforms like cable TV, DTH and IPTV services. Stakeholders have raised concerns that such platforms operate outside the existing framework, potentially creating an uneven playing field.
The paper identifies multiple stakeholders involved in the ALTD ecosystem, including television manufacturers, operating system providers, application providers and content aggregators. However, TRAI noted that application providers appear to play a central role in aggregating and distributing linear channels over the internet.
Among key issues flagged for consultation are the definition and scope of ALTD services, identification of the primary responsible entity, authorisation requirements, and obligations related to consumer protection and grievance redressal. The regulator is also examining whether broadcasters providing content on such platforms should obtain mandatory authorisation under existing broadcasting norms.
The consultation further raises concerns about the availability of pay television channels for free on certain ALTD platforms, which could undermine existing tariff regulations and pricing parity across distribution systems.
TRAI also highlighted the need to integrate viewership data from ALTD platforms into the television ratings ecosystem, given the growing shift towards internet-based content consumption and connected TV usage.
The authority has invited written comments from stakeholders by May 4, 2026, with counter-comments to be submitted by May 18, 2026.
— ANI
Reader Comments
Finally! My parents keep watching these free channels on their new TV and half the ads are for questionable products. There's no one to complain to if something goes wrong. A framework for grievance redressal is essential for the average Indian user who isn't tech-savvy.
While regulation is important, I hope TRAI doesn't kill innovation with excessive rules. These FAST platforms are great for cord-cutters and offer variety. The focus should be on creating a level playing field, not burdening new services with the same old license raj that stifles growth.
Integrating viewership data is crucial. Traditional TV ratings (TRP) are becoming less relevant as more people, especially the younger generation, watch on phones and smart TVs. Accurate data will help advertisers and content creators understand the real market.
The point about pay channels being available for free is serious. Why should I pay for my DTH subscription if the same channels are free elsewhere? This undermines the entire broadcast ecosystem. TRAI must ensure tariff regulations are followed across all platforms.
Hope they also look at data privacy. These apps are often pre-installed and we don't know what data they collect from our viewing habits. Consumer protection should include strong data governance norms. Bahut important hai yeh.
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