WTO Urges Global Trade Push to Spread AI Benefits Worldwide by 2040

WTO Deputy Director General Johanna Hill emphasized that international trade is a crucial mechanism for spreading AI technology and its benefits globally. She cited a WTO study projecting a potential 40% growth in trade by 2040 under the right conditions, which include significant investment in digital infrastructure and skills development. Hill stressed the need for multilateral cooperation through organizations like the WTO, World Bank, and Asian Development Bank to realize these opportunities. Her comments were made at the India AI Impact Summit 2026, which focused on ensuring AI contributes to inclusive global development.

Key Points: WTO: Trade Key to Global AI Diffusion & 40% Growth

  • Trade as key AI diffusion vehicle
  • Need for skills & digital infrastructure investment
  • WTO projects 40% trade growth by 2040
  • Multilateral cooperation essential
  • Focus on jobs and skills for AI economy
3 min read

"Trade can drive global AI diffusion": WTO Deputy DG Hill on tech facilitation around the world

WTO Deputy DG Johanna Hill says trade can drive AI adoption, projecting 40% trade growth by 2040 with right skills and infrastructure.

"We see that trade is a vehicle that can facilitate the diffusion of AI. - Johanna Hill"

New Delhi, February 20

Highlighting the role of trade in accelerating the global adoption of artificial intelligence, Johanna Hill, Deputy Director General of the World Trade Organisation, on Friday said that trade is a key vehicle to facilitate discussions and diffusion of AI technology worldwide.

Speaking to ANI on the sidelines of the India AI Impact Summit 2026, Hill emphasised the importance of leveraging the multilateral trading system to ensure that AI goods and services are accessible to countries across the globe.

"We see that trade is a vehicle that can facilitate the diffusion of AI, of AI technology. And therefore, we are urging members to use the multilateral trading system so that these AI goods and services can be broadly received in the rest of the world," she said.

Hill also pointed out that realising these opportunities requires investments in skills development and digital infrastructure.

"At the conference, you heard many talk about the need for skills development and to invest in digital infrastructure. These are the areas that are needed. In the international organisation space, we are working together with partners like the World Bank and the Asian Development Bank so that together we can bring these opportunities to fruition," she added.

On the potential impact of AI on the global economy, Hill cited a WTO study which projects that under the right conditions, trade in both goods and services could grow by nearly 40 per cent by 2040.

She stressed that the right infrastructure and skills must be in place for more countries to benefit from these opportunities.

Addressing concerns about jobs, Hill said the study also examines the types of roles and skills that will be required in an AI-driven economy.

"We look at the issue of jobs, the type of jobs that are going to be needed, the skills that are going to be needed, and the importance of investing now and not waiting," she noted.

The WTO Deputy DG's remarks underscore the significance of multilateral cooperation, trade, and skill development in ensuring that AI contributes to inclusive economic growth and global development.

India hosted the 5-day long AI Impact Summit 2026 that began on February 16. It is anchored in three foundational pillars, or 'Sutras': People, Planet and Progress.

The first global AI summit to be hosted in the Global South, reflects on the transformative potential of AI aligning with the national vision of "Sarvajana Hitaya, Sarvajana Sukhaya" (welfare for all, happiness for all) and the global principle of AI for Humanity.

This summit is part of an evolving international process aimed at strengthening global cooperation on the governance, safety and societal impact of AI.

- ANI

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Reader Comments

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Priya S
Absolutely agree that trade can spread AI benefits. But the WTO must ensure developing nations aren't left behind. We need fair access, not just for big tech companies. India's digital public infrastructure (like UPI) is a model others can learn from! 🇮🇳
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Vikram M
The 40% trade growth projection is exciting, but I'm worried about jobs. What about our manufacturing and service sector workers? Skill development is key, but the government needs to move faster with practical training programs. Don't just talk, implement.
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Sarah B
As someone working in tech, it's great to see global cooperation on AI governance. The 'People, Planet, Progress' pillars make sense. Hope the discussions lead to concrete frameworks that prevent misuse and bias. The world needs responsible AI.
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Rohit P
First summit in the Global South hosted by India! A proud moment. Our IT talent combined with this AI push can make us a global leader. But we must also develop our own AI solutions for local problems in agriculture, healthcare, and education. Jai Hind!
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Karthik V
While the intent is good, I have a respectful criticism. These summits often produce lofty statements but real change happens on the ground. Is there a plan to make AI tools affordable for MSMEs? That's where true diffusion will happen. Let's see action.
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