Tue, 7 Jul 2026 · LIVE
Updated Jul 7, 2026 · 21:26
Business World News Updated Jul 7, 2026

US Giants Coca-Cola, Tesla, eBay Fight New Brazil Tariffs

Major US companies, including Coca-Cola, Tesla, and eBay, have urged the US government to avoid new tariffs on Brazilian products. They argue the tariffs would disrupt supply chains, raise production costs, and hurt American businesses and consumers. The companies submitted formal comments to the Office of the US Trade Representative as part of a public consultation. The consultation attracted 365 submissions, reflecting widespread concern over potential economic consequences.

Top US companies seek rollback of tariffs on Brazilian Products

Sao Paulo, July 7

Major American companies, including The Coca-Cola Company, Tesla and eBay, have urged the US government to refrain from imposing new tariffs on Brazilian products, arguing that such measures could disrupt supply chains, raise production costs and ultimately hurt American businesses and consumers.

The companies submitted formal comments to the Office of the United States Trade Representative as part of a public consultation on the proposed tariffs. In their filings, they warned that additional duties on imports from Brazil would weaken the competitiveness of US industries by increasing input costs and creating uncertainty in supply chains, as reported by Brasil 247.

Coca-Cola requested that the government retain the tariff exemption on orange raw materials imported from Brazil and introduce a similar exemption or transition mechanism for lemon-based inputs used in beverage production. The company said higher tariffs could disrupt supply chains and increase manufacturing costs in the United States.

Tesla also cautioned against broad tariff measures, stating that although it has invested heavily in building a domestic supply chain, certain critical materials and components sourced from Brazil remain unavailable in the US at the required scale and quality. The electric vehicle maker called for carefully calibrated policies that take supply chain realities into account.

Meanwhile, eBay sought exemptions for second-hand goods traded on its platform, arguing that tariffs would disproportionately affect small sellers and raise costs for millions of American consumers. The company said many low-value cross-border transactions could become economically unviable if subjected to additional import duties.

According to the USTR, the consultation attracted 365 submissions from companies, trade associations and individuals. The responses underscore growing concern within the American business community that new tariffs on Brazilian imports could have unintended consequences for the US economy, including higher consumer prices, disrupted supply chains and reduced industrial competitiveness.

— ANI

Reader Comments

Priya S

India should take note of how these US companies lobby their own government. We need to be smart about our trade negotiations too. If Coca-Cola can get tariff exemptions for Brazilian oranges, why can't our farmers get fair access to US markets? Makes you think.

James A

As someone who works in supply chain finance, I can tell you this is exactly what happens with tariffs - they backfire on the country imposing them. Brazil is a key supplier for many industries. The US should negotiate better trade deals with India too instead of complaining about our IP laws.

Kavya N

Look at Tesla saying they can't get critical materials from anywhere except Brazil 😂. Shows how globalised supply chains really are. India should develop our own raw material processing instead of just exporting iron ore. This is a wake-up call for Atmanirbhar Bharat.

Vikram M

It's amusing how these big corporations talk about "hurting small sellers" on eBay when they usually ignore smaller businesses. But I agree with the general point - tariffs can be counterproductive. India needs to protect our strategic sectors, but we should also be pragmatic about imports we genuinely need for manufacturing.

Michael C

The US is learning what India has known for decades - trade is complicated. You can't just throw tariffs around without consequences. Maybe now Washington will understand why India takes a cautious approach to free trade agreements with the West. 🌍

R We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

Reader Voices

Leave a comment

Be kind. Add to the conversation. 0/50
Thank you — your comment has been submitted.
JS blocked