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Timothée Chalamet Defends "Heart and Soul" Behind Unconventional Movie Promos

Timothée Chalamet has addressed criticism of his unconventional promotional methods for films like "Marty Supreme." The actor insists his dramatic stunts, such as transforming the Las Vegas Sphere, are a form of personal artistic expression rather than mere marketing. He revealed he personally funded a six-figure musical performance on Saturday Night Live to secure the gig, refusing to take no for an answer. Chalamet's goal is to connect with audiences who don't typically see every movie, distancing himself from what he calls the "pretentious in-crowd."

Key Points: Timothée Chalamet on His Dramatic Movie Promotion Philosophy

  • Defends unique promo tours as art
  • Spent six figures on SNL performance
  • Aims to reach infrequent moviegoers
  • Rejects being in "pretentious in-crowd"
  • Sees stunts as personal expression
2 min read

Timothee Chalamet defends his choice of dramatic promotional tours

Timothée Chalamet explains why his unique promotional tours, like the Vegas Sphere stunt, are artistic expression, not a marketing gimmick.

"This is not a gimmick. This is coming from my heart and my soul. - Timothée Chalamet"

Los Angeles, Feb 3

Hollywood star Timothee Chalamet is of the opinion that his unconventional promotion tours aren't a gimmick.

The 30-year-old actor has been questioned for his unorthodox methods of promoting his movies but insists that stunts such as turning the Las Vegas sphere into a ping-pong ball for Marty Supreme are a way of "expressing myself", reports 'Female First UK'.

The actor said during a session at London's Prince Charles Cinema, "Here's the thing, this risks killing any mystery around it, but I really don't look at it as promotion or marketing. I see myself as an artist expanding. And certainly the Zoom had a little bit of satire to it, but the initial video in the glass box, those (ping-pong ball) heads, I feel like I'm expressing myself. You know, a lot of people want to be told what to say, how to say it and where to stand, I'm talking on the acting front. Also, people don't want to misstep. I feel like I've got the keys, I've got the right attitude, I've got the juice".

As per 'Female First UK', the actor sung Bob Dylan tracks on 'Saturday Night Live' last year to promote his role in the biopic A Complete Unknown and revealed that he spent big-money to fund the performance.

He said, "I spent over six figures out of my pocket to do the SNL performance. Lorne Michaels said, 'Hey, do you want to host SNL?' I said, 'Yeah, can I do the music?' He's like, 'No'. I said, 'Alright, I'm not doing it'. He said, 'OK, do the music'. But I refused to take no for an answer".

"This is the new way of doing stuff. I'm trying to reach audiences, you know. I don't want to be in the pretentious in-crowd. 'Marty Supreme' in America had the least frequent moviegoing audience this year, people that weren't going to see everything. That's my favourite feedback on the movie. So the most pretentious answer I could give you, which I actually honestly feel, is that it's not marketing or promotion. That sounds like a gimmick, and this is not a gimmick. This is coming from my heart and my soul", he added.

- IANS

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Reader Comments

R
Rohit P
Spending six figures from your own pocket for an SNL performance? That's some next-level dedication. In India, we rarely see actors investing their own money back into promotion like this. It shows he truly believes in his art.
A
Aditya G
I appreciate the sentiment, but calling it "not marketing" feels a bit naive. Of course it's marketing, just a more artistic and personal form of it. The goal is still to sell tickets, right? Let's not pretend otherwise.
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Sarah B
The "I've got the juice" line made me laugh! It's good to see confidence. In an industry where everyone is so calculated, a little unorthodox energy is welcome. Hope it inspires more authentic promotion globally.
K
Karthik V
As a creative professional myself, I get what he means. Sometimes the corporate machine sucks the soul out of art. If turning a sphere into a ping-pong ball is how he connects with the audience, why not? Different strokes for different folks.
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Nisha Z
It's interesting he mentions reaching the "least frequent moviegoing audience." That's a smart move. In India, we often only target the urban multiplex crowd. Maybe we need more of this thinking to bring back audiences to theatres.

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