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TDK Opens Asia Pacific HQ in Bengaluru to Tap India's Consumer Boom

TDK Corporation is establishing its Asia Pacific regional headquarters in Bengaluru this April. General Manager Vaidyanathan N Ramasarma will lead the regional business, highlighting India's transformation into a major consumption market driven by domestic purchasing power. Ramasarma's appointment followed a serendipitous meeting with TDK's CEO at CES 2023, leading to discussions on innovation and transformation. He emphasizes core business principles of Purpose, Promise, and People to guide TDK's growth in the region.

Key Points: TDK Establishes Asia Pacific HQ in Bengaluru, India

  • New Asia Pacific HQ in Bengaluru
  • India's shift to consumption economy
  • Leadership under GM Ramasarma
  • TDK's 90-year history from tapes
  • Business principles: Purpose, Promise, People
2 min read

TDK establishes Asia Pacific HQ in Bengaluru; GM Ramasarma to drive India's consumption transformation

TDK sets up Asia Pacific HQ in Bengaluru, led by GM Vaidyanathan N Ramasarma, to leverage India's shift to a consumption-driven market.

"After Modi's Make in India initiative, India has changed from an export-minded country to a consuming-minded country. - Vaidyanathan N Ramasarma"

Bengaluru, March 5

TDK will establish Asia Pacific regional HQ at Bangalore, India in April. General Manager Vaidyanathan N Ramasarma inaugurates it to lead the Asia Pacific regional business of TDK.

TDK started its 90-year history from cassette tape production. Currently, TDK devices are integral for most electronic products. It is the history of transformation.

In an exclusive ANI interview, he introduced that the current business situation of India has transformed.

"After Modi's Make in India initiative, India has changed from an export-minded country to a consuming-minded country. People like to purchase. This market is huge, people have the ability to spend money. A lot of products are built in India, for India, buy India."

He emphasised that this transformation of India is the strong point for Asia and Pacific business.

He looked back at the beginning of his connection with TDK. In his childhood he was so familiar with cassette tapes of TDK.

As time passed, in 2023 he worked at startups in the USA and demonstrated at the CES TDK booth. He exhibited his product using TDK's sensor and explained it to Mr Saito, CEO of TDK.

At that time he did not recognise who this person was, the TDK CEO Saito. Afterwards he was recommended to talk with CEO Saito.

Triggered by this recommendation, they discussed "Transformation" or "Innovative policy". A big coincidence in 2023 gave birth to General Manager Vaidyanathan N Ramasarma of the Asia Pacific regional HQ.

In long-term discussion with TDK he set the principle of business.

"I recognised 3 principles are important: Purpose, Promise and People. Purpose is the vision of the company. Promise is the guidance for the right direction. It is the resource of motivation and energy to go forward. People must be treated equivalently. For me transformation is transforming by myself."

General Manager Vaidyanathan N Ramasarma of the Asia Pacific regional HQ pays attention to the transformation of the Indian market and tries to do self-transformation.

His philosophy will contribute to the transformation of TDK.

- ANI

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Reader Comments

S
Shreya B
Love the personal journey of Mr. Ramasarma. From using TDK tapes as a kid to now leading their regional HQ. It's an inspiring story for young Indian professionals. His focus on Purpose, Promise, People is a solid principle for any business.
R
Rahul R
The shift from export-minded to consumption-minded is so true. Walk into any mall now, people are spending. But I hope this "buy India" push also means quality matches global standards. Sometimes local products still lag behind in durability.
A
Anjali F
TDK components are in everything from phones to cars. Having their APAC HQ here means we'll be closer to R&D and innovation cycles. Big win for "Electronics Manufacturing" in India. Hope this leads to more component manufacturing plants too!
D
David E
Working in tech in Bangalore, this is the kind of news we like to see. It validates the city's position as a global tech hub, not just for IT services but for core hardware and electronics leadership as well. The talent pool here is ready.
P
Priyanka N
While the news is positive, I hope this transformation benefits everyone. Sometimes these big investments and "huge markets" talk are about urban, affluent India. We need to ensure growth reaches smaller towns and creates inclusive opportunities.
K
Karthik V

We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

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