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Swanand Kirkire Worries Over AI & Shrinking Shelf Life of Songs

National Award-winning lyricist Swanand Kirkire states that the rapidly shrinking shelf life of songs is his primary concern in today's music landscape. He acknowledges that artificial intelligence is accelerating production and is already being used for lyrics and composition, creating an uncertain future. However, Kirkire maintains a note of cautious optimism, viewing these technological shifts as potential new creative avenues. The artist, who recently co-created the series "Bandwaale", reflects that this AI challenge is being faced by the entire global music industry.

Key Points: Swanand Kirkire on AI's Impact & Short Song Lifespan

  • AI is changing music production speed
  • Shelf life of songs is rapidly shrinking
  • Kirkire views times as cautiously exciting
  • AI use spans lyrics and composition
  • Global music industry faces AI challenge
2 min read

Swanand Kirkire says the shrinking shelf life of songs worries him

National Award winner Swanand Kirkire expresses concern over songs' fleeting shelf life and the disruptive role of AI in music production.

"What worries me is the shrinking shelf life of songs. Yes, definitely. - Swanand Kirkire"

Mumbai, Feb 18

National Award-winning lyricist-singer Swanand Kirkire says what concerns him most about the current music landscape is the rapidly shrinking shelf life of songs, even as technological shifts and the rise of artificial intelligence begin to redefine the speed of production.

Asked whether the pace of production or the fleeting lifespan of songs troubles him more, Kirkire told IANS: "What worries me is the shrinking shelf life of songs. Yes, definitely."

"Also, the speed of production basically, now the speed of production is going to change more and more. You know, with AI coming in, you really don't know what's going to happen next."

He pointed out that artificial intelligence is already being used across departments in music-making.

"People have already started using AI for music production songs, also for lyrics, you know, everything. So we really don't know how fast it's going to become. But see, exciting times are ahead.

However, the lyricist maintained that the changing times also bring new possibilities.

"Let's see where it takes us. And it's not just our challenge; the whole world is facing it. The entire music world, the entire world, is facing the challenge from AI. So we'll see where it takes us."

Kirkire struck a note of cautious optimism, saying that technological evolution could open new creative avenues.

"Yeah, it's going to be exciting," he said.

Kirkire's latest is the series "Bandwaale". The show is streaming on Prime Video.

It is created by Swanand Kirkire along with Ankur Tewari, marking a significant new chapter in his storytelling career.

Kirkire won the National Film Award for Best Lyrics twice: first in 2006 for the song "Bande Me Tha Dum...Vande Mataram" from the film Lage Raho Munna Bhai, and then in 2009 for the song "Behti Hawa Sa Tha Woh" from the film 3 Idiots.

In 2018, at the 66th National Film Awards, he won the National Film Award for Best Supporting Actor for the Marathi film Chumbak. He made cameo appearances as Sansad ji in Panchayat 3 and as Mansoor Khan Sahab in Qala, for which he also contributed as a lyricist and singer.

- IANS

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Reader Comments

A
Aman W
True. But isn't this just the natural evolution? From gramophones to cassettes to streaming. AI is the next step. The shelf life is short because we have instant access to everything. Quantity over quality is the real issue, not just the tech.
R
Rohit P
His songs like "Behti Hawa..." are timeless. That's the difference. Today's music is made for 15-second virality. AI might help with production speed, but can it create soul and context like a Swanand Kirkire? I doubt it. Respect for speaking up!
S
Sarah B
As someone who works in digital content, I see this daily. The algorithm demands constant newness. Artists are pressured to churn out content, not art. Kirkire's concern is valid for creators worldwide.
K
Karthik V
While I agree with the sentiment, I feel artists also need to adapt. The medium has changed. A great song can still find its audience and live long—look at some indie artists on Spotify. Maybe the definition of 'shelf life' itself is changing.
M
Meera T
It's worrying for our culture. Our film music used to tell stories and capture emotions of a generation. Now it's just background score for reels. Hope genuine lyricists and composers continue to get their due. All the best to him for Bandwaale!

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