Subhash Ghai: Animation, Gaming, AI to Create Billion-Dollar Industry

Veteran filmmaker Subhash Ghai predicts that the convergence of animation, gaming, and artificial intelligence will evolve into a billion-dollar industry in India. He announced a Memorandum of Understanding between his company, Mukta Arts Ltd., and Green Gold Animation to develop animated content. The collaboration will adapt iconic films from Mukta Arts' catalogue, such as "Karz" and "Hero," for new global audiences. Ghai emphasized India's vast talent pool and the rapid technological progress of the last two decades as key drivers for this growth.

Key Points: Subhash Ghai Predicts Billion-Dollar Animation & AI Industry

  • Animation, gaming & AI convergence
  • Billion-dollar industry potential
  • New Mukta Arts-Green Gold partnership
  • Adapting classic film IPs
  • India's talent and content advantage
2 min read

Subhash Ghai predicts: Animation will be a billion-dollar industry

Filmmaker Subhash Ghai forecasts a billion-dollar future for animation, gaming, and AI in India, announcing a new collaboration to adapt classic films.

Subhash Ghai predicts: Animation will be a billion-dollar industry
"All these three things combined are going to become such a huge industry that you might not have even imagined. - Subhash Ghai"

Mumbai, Feb 18

As Subhash Ghai's Mukta Arts Ltd. and Green Gold Animation announced an MOU to develop animated shows and films, the filmmaker claimed that animation combined with gaming and AI will make up a billion-dollar industry in the future.

He shared that a combination of these three will be used to tell stories from the homeland.

When asked about venturing into the animation space during an exclusive interaction with IANS, the 'Taal' maker said, "I understand that today you only hear the name of AI, and you hear about animation a little less, just like gaming. But all these three things combined are going to become such a huge industry that you might not have even imagined. It will be a billion-dollar industry, just in India. India has talent, it has content, technicians. India has everything. The only thing is that now our Indian stories will be told through gaming and animation, with AI acting as a supporting tool."

Ghai was further asked, "The way animation is made in Hollywood, do you think it will take time to reach India?"

Reacting to this, Ghai pointed out that given that India is only more than 70 years old, it is not okay to compare it to U.S.

He further stressed that our country has seen a tremendous change in technology in the last 2 decades.

"Look, we are a country 70 years old. That is 250-300 years old. It takes time; we are poor. If you think about what has happened in India in the last 20-25 years, the world has changed. Only Indians can change the world. But we have to cover the distance. There are people who are 70 years old."

Under the MOU, Mukta Arts and Green Gold Animation will work together to develop multiple animated IPs inspired by landmark films from Mukta Arts' celebrated catalogue, including "Kalicharan", "Karz", "Hero", "Karma", "Ram Lakhan", "Khalnayak", "Saudagar", and "Iqbal".

Commenting on the collaboration, Rajiv Chilaka, Founder and CEO, Green Gold Animation, said, "Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today's young, global audiences."

- IANS

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Reader Comments

P
Priya S
Excited to see classics like 'Ram Lakhan' and 'Karz' get animated versions! Hope they keep the soul of the original music and drama. My kids know all the songs, this could be a great way to connect generations.
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Rohit P
Mr. Ghai is right about not comparing with Hollywood. We started late but are catching up fast. The talent in cities like Hyderabad and Mumbai is world-class. We just need more investment and belief from big producers.
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Sarah B
As someone working in tech, the AI angle is crucial. It can reduce production costs and time dramatically. If Indian studios leverage this correctly, they can create high-quality content faster and compete globally. Smart move.
K
Karthik V
I respectfully disagree on one point. We shouldn't keep using the "we are a young country" line forever. South Korea's entertainment industry boomed in a shorter time. We need to be more ambitious and set higher benchmarks for ourselves.
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Nisha Z
Hope they create strong female characters from these old films! The animated versions of 'Hero' or 'Karma' could be amazing if they give the heroines more agency. Our stories need to evolve with the audience. Fingers crossed! ✨

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