Bihar Entrepreneur Krishna Ashish Rises from Crisis to Success with PMEGP Loan

Krishna Ashish from Bhagalpur, Bihar, launched a decorative fiber and flower business in 2017. His venture faced a severe crisis during the COVID-19 pandemic and a personal accident in 2024. By securing a loan of Rs 9.45 lakh under the Prime Minister's Employment Generation Programme (PMEGP), he successfully scaled up production. His products are now in high demand across Bihar and Jharkhand, and his unit provides direct employment to 12-15 local people.

Key Points: PMEGP Success Story: Krishna Ashish's Fiber Business Revival

  • Rebuilt business post-COVID with PMEGP loan
  • Sanctioned Rs 9.45 lakh for expansion
  • Now supplies decor to Bihar and Jharkhand
  • Provides direct employment to 12-15 people
  • Credits scheme with rekindling hope
3 min read

Struggle to success: Krishna Ashish becomes beacon of self-employment, courtesy PMEGP​

Bhagalpur's Krishna Ashish used a PMEGP loan to rebuild his decorative fiber business post-pandemic, now employing 15 people and expanding to Jharkhand.

"The PMEGP is immensely beneficial for unemployed youth. - Krishna Ashish"

Bhagalpur, March 15

The Prime Minister's Employment Generation Programme, which assists people in setting up micro-enterprises, is proving to be a boon for scores of people. By leveraging the benefits of this ambitious Central Government initiative, young individuals are giving their lives a new direction.​

Krishna Ashish from Bihar is one such individual who not only expanded his business but also provides employment opportunities to others.​

Krishna, a resident of Kazichak in Bhagalpur district, launched a venture in 2017 focused on crafting decorative items from fibre and flowers, and has carved out a distinct identity over the years.​

During the COVID-19 pandemic, a personal mishap coupled with a severe financial crisis dealt him a devastating blow, bringing his operations to a near standstill. He endured this arduous phase, refused to give up, and set out to rebuild his enterprise from scratch.​

Following the pandemic, he learnt that the self-employment ventures could be significantly bolstered by availing loans under the Central Government's Prime Minister's Employment Generation Programme (PMEGP).​

After his application was approved, he was sanctioned a loan of Rs 9.45 lakh. With the loans, he scaled up the production of his decorative items crafted from fiber and flowers. The ornamental products he creates are now widely used for decor in tents, resorts, hotels, and banquet halls.​

The demand for his products is no longer confined to the state of Bihar; it has now expanded to several districts in the neighboring state of Jharkhand.​

There is a strong demand for his products not only in Giridih, Tinpahar, Deoghar, Basukinath, and Dumka in Jharkhand, but also in Navgachia, Katihar, Purnia, Munger, and other parts of the Seemanchal region in Bihar.​

Krishna Ashish's entrepreneurial venture has also generated local employment opportunities. Currently, his fibre and flower manufacturing unit provides direct employment to approximately 12-15 people.​

The number of plants manufacturing decorative fiber items in Bihar is limited. Apart from Bhagalpur, such plants are currently operational in Patna, Hajipur, Muzaffarpur, and Samastipur.​

Krishna Ashish, a beneficiary of the PMEGP scheme and the proprietor of 'Krishna Fiber,' told IANS that his business focuses on manufacturing decorative items using fiber and flowers. He recounted that his work suffered a setback following an accident he met with in 2024.​

He noted that his business has witnessed significant growth since he began availing the scheme's benefits. He now manufactures a wide range of decorative items, including tent decorations and various decor pieces for resorts and banquet halls.​

Krishna Ashish asserts that the Prime Minister's Employment Generation Programme (PMEGP) is immensely beneficial for unemployed youth. He credits this scheme with rekindling fresh hope in his life and expresses his gratitude to Prime Minister Modi for it.​

- IANS

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Reader Comments

S
Sarah B
Wonderful to see a scheme actually reaching the grassroots and creating tangible change. Creating 12-15 jobs in a local community is a huge deal. His resilience after the accident and during COVID is truly inspiring.
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Vikram M
While this success story is great, we need to ask if the application process for PMEGP is smooth for everyone or just a few. I've heard stories of excessive paperwork and delays. The government must ensure these schemes are accessible without "sifarish".
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Priya S
From fibre and flowers to decorating halls across Bihar-Jharkhand! 🎉 This is real "Make in India" and "Vocal for Local". Hope his story encourages more youth in small towns to explore self-employment instead of only chasing government jobs.
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Rohit P
Bhagalpur is known for silk, now it's getting known for fibre crafts too! Good to see demand in Deoghar, Dumka etc. These local success stories are more important than big corporate investments for balanced regional development.
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Michael C
The key takeaway is his refusal to give up after the accident and pandemic. The loan was the tool, but his grit was the engine. Respect. Hope he gets more orders from wedding planners and hotel chains.

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