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Yogi Adityanath Hails ODOP as Strength of Self-Reliant Uttar Pradesh

Chief Minister Yogi Adityanath highlighted the success of Uttar Pradesh's 'One District, One Product' initiative during the Statehood Day ceremony. He stated the scheme, launched in 2018, has revitalized unique district-specific industries like chikankari and Kala namak rice. The program has generated employment, promoted local entrepreneurship, and showcased GI-tagged heritage products nationally and internationally. The initiative is presented as a key pillar in building a self-reliant state and contributing to the broader Atmanirbhar Bharat mission.

Key Points: UP's ODOP Initiative Boosts Self-Reliance, Says CM Yogi

  • Revives dying traditional crafts
  • Generates employment and local entrepreneurship
  • Showcases GI-tagged heritage products
  • Contributes to national self-reliance mission
2 min read

"Strength of a self-reliant Uttar Pradesh": CM Yogi Adityanath on 'One District, One Product' initiative

CM Yogi Adityanath credits One District, One Product scheme for reviving traditional industries, generating jobs, and contributing to Atmanirbhar Bharat.

"This has become the strength of a self-reliant Uttar Pradesh - Chief Minister Yogi Adityanath"

Lucknow, January 24

Uttar Pradesh Chief Minister Yogi Adityanath on Saturday termed the 'One District, One Product' initiative as a key reason behind the state's growing self-reliance and its contribution towards the mission of 'Atmanirbhar Bharat'.

Speaking at the Uttar Pradesh Statehood Day ceremony alongside Union Home Minister Amit Shah, CM Yogi highlighted how the ODOP scheme has provided a major boost to the traditional industries of the state.

"When Uttar Pradesh celebrated it foundation day for the first time in 2018, Ram Naik was the Governor of the state. With the blessings of the then party President Amit Shah and PM Narendra Modi, we gave a boost to the traditional industry of every district in the form of 'One District One Product'. This has become the strength of a self-reliant Uttar Pradesh and is contributing to Atmanirbhar Bharat," Chief Minister Yogi said.

The UP government's One District, One Product programme aims to encourage indigenous and specialised products and crafts unique to each district. There are products in UP that are found nowhere else - like the ancient and nutritious 'Kala namak' rice, the rare and intriguing wheat-stalk craft, world-famous chikankari and zari-zardozi work on clothes, and the intricate and stunning horn and bone work that uses the remains of dead animals rather than live ones, a nature-friendly replacement for ivory.

Many of these products are GI-tagged, meaning they are certified as originating from that region in Uttar Pradesh. Many of these were also dying community traditions that are being revived through modernisation and publicisation.

CM Yogi noted that the initiative has generated employment, promoted local entrepreneurship, and showcased Uttar Pradesh's unique heritage crafts and produce at both national and international levels. He added that the programme reflects the state's commitment to bolstering its economy through indigenous resources and local expertise.

Uttar Pradesh Day is observed on January 24 to mark the renaming of the erstwhile United Provinces as Uttar Pradesh in 1950, two days before the adoption of the Indian Constitution. The state has since played a central role in the country's political, cultural, and social life.

- ANI

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Reader Comments

P
Priya S
Reviving dying arts is so important for our culture. My grandmother used to do chikankari, but no one in our generation learned. Now, with this scheme, maybe my daughter will take an interest. It's not just about economics, it's about preserving our heritage.
R
Rahul R
Good step, but implementation is key. In my district, the artisans are still struggling to get timely payments and access to bigger markets. The government needs to ensure the benefits actually reach the grassroots, not just remain a headline in Lucknow.
S
Sarah B
Visiting UP last year, I was amazed by the variety. From Moradabad's metalware to Kannauj's perfumes. This structured approach to promoting them makes so much sense. It gives tourists like me a clear map of what to explore and buy in each region. Well done!
K
Karthik V
Atmanirbhar Bharat starts with Atmanirbhar states. UP showing the way. The horn and bone work mentioned is a brilliant eco-friendly alternative. Hope they get proper e-commerce platforms to sell nationwide. Generate jobs, stop migration to cities. 👏
N
Nisha Z
Kala namak rice is a superfood from our soil! Glad it's getting attention. We need more such focus on our indigenous agricultural products. It boosts farmers' income and promotes healthy eating. A win-win.

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