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NITI Aayog Urges States to Build World-Class Destinations for Longer Tourist Stays

NITI Aayog Vice Chairman Suman Bery emphasized that tourism is a key growth driver and called for each state to develop a world-class destination to promote longer tourist stays. The remarks came at the launch of "Divya Bharat: A Window to the Soul of India," an anthology designed to showcase India's diverse tourism offerings through a seasonal lens. The initiative aims to inspire immersive travel that goes beyond sightseeing to engage with local communities and traditions. It seeks to promote balanced, year-round tourism across all regions, supporting local economies and preserving cultural heritage.

Key Points: NITI Aayog: States Must Develop World-Class Tourist Destinations

  • Focus on Centre-State collaboration
  • Develop world-class destinations
  • Promote longer domestic & religious tourism stays
  • Launch of 'Divya Bharat' travel anthology
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States should develop world-class destinations, promote longer tourist stays: NITI Aayog

NITI Aayog calls for Centre-State collaboration to boost domestic & religious tourism, promote longer stays, and launches 'Divya Bharat' travel anthology.

"Tourism is a key growth driver in line with the vision of Prime Minister Narendra Modi - Suman Bery, NITI Aayog"

New Delhi, April 18

Tourism is a key growth driver in line with the vision of Prime Minister Narendra Modi and there is a need for each state to develop a world-class destination and promote longer tourist stays, especially in domestic and religious tourism, according to Suman Bery, Vice Chairman, NITI Aayog.

There should be more focus on the Centre-State collaboration, data-driven policymaking and improved infrastructure, Bery said at an event here.

NITI Aayog launched an anthology titled "Divya Bharat: A Window to the Soul of India", a comprehensive initiative aimed at inspiring citizens and global travellers to explore India's diverse tourism landscape through a structured and immersive approach.

"I would also like to appreciate the efforts to create a unified platform to boost domestic awareness and global appeal of India's tourism sector," said Bery.

'Divya Bharat' presents India's tourism offerings through a unique seasonal lens, aligning destinations with the rhythm of the months.

It brings together a rich mix of iconic landmarks, heritage sites, cultural traditions, festivals, cuisines and lesser-known destinations across all States and Union Territories, enabling a more holistic and engaging travel experience, according to an official statement.

The anthology reflects the evolving nature of tourism in the country. It highlights the growing importance of experiential journeys that go beyond conventional sightseeing, encouraging deeper engagement with local communities, traditions and ways of life.

"The anthology is not just a guide for travellers, but also an initiative to promote balanced tourism by encouraging people to travel across seasons and regions. In addition to popular destinations, it highlights lesser-known attractions, thereby supporting local economies, preserving cultural heritage and fostering greater community participation," the statement added.

Developed through extensive research and curation, the anthology aims to inspire people to travel more widely across India to discover new destinations and experience the country's diversity in a more meaningful manner.

- IANS

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Reader Comments

R
Rohit P
Good vision, but execution is everything. My recent trip to a 'developed' hill station was ruined by terrible roads and garbage everywhere. States need to fix basic infrastructure first—clean toilets, safe transport, and proper waste management—before calling anything 'world-class'.
A
Arjun K
Absolutely agree with promoting longer stays. Most tourists rush through destinations. If states can create immersive experiences—like homestays in villages, local craft workshops, or festival participation—it will benefit local economies much more. 'Experiential journeys' is the right term.
S
Sarah B
As a frequent traveler to India, I love this idea. A unified, seasonal guide would be incredibly helpful. I often struggle to find reliable information on lesser-known places. Highlighting regional cuisines is a big plus too!
V
Vikram M
Centre-State collaboration is crucial. Often, one ministry's project is undone by another's neglect. Data-driven policy is welcome, but please involve local communities in the planning. They know their heritage and needs best. Jai Hind!
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Kavya N
Promoting travel across seasons is smart to reduce overcrowding in peak months. Hopefully, this will also mean better pricing and deals for off-season travel for us middle-class families. Looking forward to this anthology!

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