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RSS Chief Advocates Production By Masses Over Mass Production For Jobs

RSS chief Mohan Bhagwat emphasized that India should prioritize "production by masses" over mass production to foster quality-based competition and increase global demand for Indian goods. He argued this decentralized approach would create more employment opportunities and value manual labor. Bhagwat also expressed concern that Hindu communities abandoning low-skilled jobs has secured employment for "infiltrators" in those sectors. He welcomed technologies like AI but stressed the need to master them in a way that creates, rather than destroys, jobs given India's large population.

Key Points: RSS Chief Mohan Bhagwat on Production By Masses, Jobs & AI

  • Shift to decentralized production
  • Boost quality over price competition
  • Create more employment opportunities
  • Integrate AI without job loss
3 min read

Should focus on production by masses, not mass production: RSS chief Mohan Bhagwat

RSS chief Mohan Bhagwat calls for a shift to 'production by masses' to boost quality, demand, and employment, while addressing AI and job trends.

"Our focus should be on production by the masses instead of mass production. - Mohan Bhagwat"

Mumbai, February 8

Rashtriya Swayamsevak Sangh chief Mohan Bhagwat on Sunday said that India should adopt a production-by-masses approach instead of mass production to instil a quality-based competitive environment that will help increase demand for our products and create more employment opportunities.

Speaking at the Two-Day Lecture Series On '100 Years Of Sangh Journey - New Horizons' in Mumbai, Bhagwat said, "There is mass production, big companies, and our MNCs are also competing; Indian companies also need to compete, and they will. But our focus should be on production by the masses instead of mass production. If a type of production takes place in thousands of places, then it will become cheaper in our country. Then the competition won't be based on price, but on quality, and if we produce high-quality goods, the demand for our products will increase abroad as well. That's what should happen, and more people should get employment."

"Secondly, encourage working with our own hands and enhance the prestige of those who work with their hands, which is lacking today... We have many hands here, and they need work... Our economy and our mindset should be such that these idle hands get work...Everyone is running after jobs; we shouldn't let this happen," he added.

He also noted that Hindu communities have "abandoned" low-skilled jobs, paving the way for "infiltrators".

"People from the Hindu community have gradually abandoned these low-skilled jobs. Everyone is chasing after high-paying jobs. The result is that since there's no one else to do these jobs, their (infiltrators) employment in these sectors becomes secure. Even those who don't call themselves Hindu, if they are from this country, they should also get work," he said.

He called for a "job-creating" environment, welcoming modern technologies like Artificial Intelligence, stating that we have to become "masters of it" and utilise it for our benefits, while ensuring that it does not impact employment negatively.

He said, "Our population is very large. Therefore, whatever we do for progress, it should be job-creating, not job-destroying. So, new technologies are coming, like AI and others. What should we do to ensure that this doesn't result in job losses? Technology will definitely come, and for the sake of competition, we will have to become masters of it and utilise it. We cannot say that we won't let AI come. AI will come, and we will use it in such a way that our work continues without negatively impacting employment."

- ANI

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Reader Comments

S
Sarah B
Interesting perspective. The idea of competing on quality rather than just price is crucial for global branding. However, "production by masses" needs a solid support system - skill development, market access, and fair pricing. Hope there's a concrete plan.
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Priya S
He is right about the mindset shift needed. In India, we often look down upon manual labour and skilled work. We need to respect all kinds of work. My father was a carpenter, and he took great pride in his craft. That dignity is missing today.
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Vikram M
The point about AI is critical. We can't ignore technology, but we must adapt it to create jobs, not destroy them. We need policies that encourage innovation while protecting employment, especially for our huge youth population.
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Rohit P
While the sentiment is good, I respectfully disagree on one point. The comment about "infiltrators" securing jobs is unhelpful. The issue is economic opportunity for all Indians. Let's focus on creating systems where every citizen can find dignified work, regardless of background.
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Kavya N
This is the essence of Gandhian economics! Production by the masses was his vision for Swadeshi. It's sustainable, creates local resilience, and reduces dependency on imports. We need to revive this thinking for the 21st century. 👏

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