Shilpi Raj calls her Bhojpuri track 'Round Round', a pre-requisite for festive occasions
Mumbai, June 10
Singer Shilpi Raj, who has lent her voice to the Bhojpuri track, 'Round Round' has called it a track for celebrations, parties, and dance occasions.
The song also features superstar Arvind Akela Kallu. The song has already started gaining strong traction among Bhojpuri music lovers and is receiving an overwhelming response across digital platforms. The launch event in Varanasi brought together some of the biggest influencers and personalities from the Bhojpuri entertainment industry, to whom the song was specially presented.
Talking about the song, Shilpi Raj said, "'Round Round' is one of those songs that instantly gets you moving. The energy, rhythm, and vibe of the track are incredibly exciting, and I thoroughly enjoyed being a part of it. Working with Arvind Akela Kallu has always been a pleasure, and the entire team has created something truly entertaining for Bhojpuri audiences. I believe listeners will connect with the song and make it a favourite for celebrations, parties, and dance occasions".
The song has been shot on a grand scale with lavish production values and an engaging visual treatment.
Arvind Akela Kallu shared that "Round Round" is a fun, peppy number that audiences will instantly connect with. He added that the song is designed purely for entertainment and is expected to resonate strongly with Bhojpuri music fans across India and beyond.
The song has been released under the label of Bhojpuri Dhoom marking a new chapter for PaRa Music.
Rashna Pochkhanawala, Co-Founder and Managing Director, PaRa Music, said, "Bhojpuri music has one of the most passionate audiences in India".
Pavan Sood, Co-Founder, PaRa Music, said, "Through Bhojpuri Dhoom, we are combining strong creative talent, data driven decision making, and long term investment in original music IP. Round Round is our first step in this journey, and we are excited about building a meaningful presence in the Bhojpuri music ecosystem".
— IANS
Reader Comments
Interesting that a Mumbai-based label is investing so heavily in Bhojpuri music. I've noticed that regional language tracks, especially from Bhojpuri, Punjabi, and Tamil industries, have huge audiences worldwide. 'Round Round' sounds like it could be a festive hit. Curious to hear the full track.
Finally something fresh in Bhojpuri music! We've had enough of the over-the-top romantic songs. This peppy track with high production value is exactly what we need for weddings and chhath puja celebrations. Hope they release it on all platforms soon. 🎉
Good to see Arvind Akela Kallu doing such a high-budget song. But I wish the lyrics had more substance rather than just being a dance number. Bhojpuri songs have such rich poetic tradition - we shouldn't lose that entirely. Still, for a party track, it should be fun.
As someone who grew up on Bhojpuri folk music, it's heartening to see the industry evolve with professional production and corporate backing. PaRa Music seems serious about this. 'Round Round' might be the start of a new wave. Let's see if it reaches the masses in villages too, not just urban audiences. 🚀
Varanasi launch event must have been amazing! Bhojpuri music truly has one of the most passionate fan bases. I'm actually glad that a label is taking data-driven decisions for regional music instead of just copying Bollywood. This could be a game-changer for independent Bhojpuri artists.