Shikhar Dhawan Named Brand Ambassador for Delhi's Inaugural Khel Mahakumbh

Former Indian cricketer Shikhar Dhawan has been appointed the brand ambassador for the inaugural Delhi Khel Mahakumbh. The event, organized by the Delhi government's Directorate of Education and Sports, aims to boost grassroots sports participation and talent identification. Scheduled from February 13, it will feature thousands of young athletes competing across multiple sports at 16 venues. Officials state Dhawan's association brings credibility and inspiration to this transformative platform for youth development.

Key Points: Shikhar Dhawan Brand Ambassador for Delhi Khel Mahakumbh

  • Grassroots sports initiative
  • Multi-sport event across 16 venues
  • Aims to identify young talent
  • Part of Delhi's sports promotion strategy
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Shikhar Dhawan announced brand ambassador of Delhi Khel Mahakumbh

Former India cricketer Shikhar Dhawan appointed brand ambassador for the inaugural Delhi Khel Mahakumbh, a grassroots multi-sport event.

"I feel extremely grateful... The Delhi Khel Mahakumbh is a commendable step towards the growth of sport in the region. - Shikhar Dhawan"

New Delhi, Feb 8

Former India cricketer and Arjuna awardee Shikhar Dhawan has been appointed as the brand ambassador of the inaugural Delhi Khel Mahakumbh, an initiative of the Directorate of Education and Sports, Government of NCT of Delhi.

The visionary event is aimed at strengthening grassroots sports participation and talent identification across the capital.

The inaugural edition of the Delhi Khel Mahakumbh will be held from February 13 across 16 venues in the capital, with participation from thousands of young athletes competing in basketball, football, athletics, kabaddi, wrestling, squash, and volleyball, with representation from all 12 districts of Delhi.

The Delhi Khel Mahakumbh has been conceived as a large-scale multi-sport platform that brings together school and community-level athletes, offering them structured opportunities to compete, gain exposure, and take the first steps towards professional sporting pathways.

The initiative underscores the Government of Delhi's commitment in promoting sport as an integral pillar of youth development and education.

Ashish Sood, Minister of Education and Sports, Government of Delhi said, "The Delhi Khel Mahakumbh is envisioned as a transformative platform for talent and sports development. Shikhar Dhawan's association as Brand Ambassador brings immense credibility and inspiration to the initiative, and integrates perfectly with our objective of grassroots development, encouraging widespread participation and identifying future sporting talent."

Shikhar Dhawan said, "I feel extremely grateful and would like to thank the Government of Delhi and the Directorate of Education and Sports for this honour. The Delhi Khel Mahakumbh is a commendable step towards the growth of the sport in the region which is brimming with talent and seeking the right opportunity and exposure. As a professional athlete myself, I understand the importance of getting a platform to showcase your talent and through my venture Da One Sports, I have been strongly committed towards creating a pathway and ecosystem for youngsters to achieve their dreams. Delhi has a rich legacy in Indian sports and I hope that through this association I am able to inspire budding talent to believe in themselves and participate, contributing towards our vision of making Delhi sports capital of the country."

- IANS

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Reader Comments

P
Priya S
Great to see focus on sports other than cricket. Kabaddi and wrestling are our traditional strengths and need this kind of support. My brother is participating in the athletics event. Fingers crossed! 🤞
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Rohit P
While I appreciate the effort, I hope this isn't just another photo-op event. The real test is whether the identified talents get sustained support, coaching, and financial aid to pursue sports professionally. We've seen many such 'Mahakumbhs' fizzle out after the inaugural ceremony.
S
Sarah B
As someone who works with youth development, this structured platform is exactly what we need. Combining school and community levels is smart. Hope they include more sports in the next edition, like badminton and table tennis.
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Vikram M
Shikhar paaji is perfect for this! His energy and connect with the youth is unmatched. Delhi ke liye bahut accha kadam hai. Let's make sports a viable career option for our children.
K
Kavya N
Inclusion from all 12 districts is crucial. Often, talent from outer Delhi or less affluent areas gets ignored. Hope the selection process is fair and transparent. Best of luck to all participants!

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