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Sayani Gupta on Her Producer Journey: Quality Over Quantity in Storytelling

Bollywood actress Sayani Gupta has launched her production journey with the short film 'Aasmani', marking a shift to gain more control over storytelling. She emphasizes that her focus as a producer is on quality writing, craft, and giving each project the necessary time and attention. The film, backed by notable executive producers, is her first full production where she also handled directing duties. Gupta is already expanding her producer role with two upcoming international co-productions in different genres.

Key Points: Sayani Gupta Turns Producer, Focuses on Craft in 'Aasmani'

  • Shift from actress to producer
  • Focus on quality storytelling
  • Debut production 'Aasmani'
  • Handling directing and production
  • Working on international co-productions
2 min read

Sayani Gupta unpacks what she is hard focused on, as a producer

Actress Sayani Gupta discusses her shift to production, emphasizing quality writing and storytelling in her debut film 'Aasmani' and future projects.

Sayani Gupta unpacks what she is hard focused on, as a producer
"For us the quality of writing, craft, storytelling will always take precedence - Sayani Gupta"

Mumbai, March 30

Bollywood actress Sayani Gupta, who has turned producer with her upcoming short film 'Aasmani', has shared what she is focussing on as a producer.

After spending over a decade working across films and streaming, the actress says the shift towards production comes from a growing need to be more involved in storytelling from the ground up.

Talking about the same, the actress said, "It has been a long dream. I've been wanting to tell a certain kind of stories and the idea is to be able to create an enabling space for collaboration. We will go slowly but steadily, concentrating on one film at a time".

She further mentioned, "For us the quality of writing, craft, storytelling will always take precedence, and for that to happen, the right kind of time, care and attention needs to be given to every project".

'Aasmani' is the first production from Sayani Gupta Movies. It stars Revathy along with Daria Bedi and Abhay Kaul, has been written, directed and produced by Sayani. While she has earlier co-produced projects like 'Where the Winds Blow' and 'Upar Neeche', and various short films like 'Dear Men' & Oscar qualifying 'Shameless', 'Aasmani' is her first full blown production.

Sayani spent over a year scouting locations across Maharashtra. Pune eventually became their base, given her connection to her alma mater, FTII. Handling both production and directing for the first time was a mammoth task.

Backed by Sumitra Gupta Foundation for Arts and One India Stories, the film brings together Executive Producers Nikkhil Advani, Dia Mirza and Ananya Rane.

Sayani also revealed that she is currently working on two international co-productions in different genres, further expanding her work as a producer.

- IANS

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Reader Comments

R
Rohit P
Focusing on quality writing and craft is the need of the hour. So many big-budget films fail because the story is weak. Hope this approach inspires others. FTII connection is a nice touch!
A
Aditya G
Respect for the "slowly but steadily" approach. In the rush to churn out content, the art gets lost. Taking a year to scout locations shows real dedication. Excited to see the final product.
S
Sarah B
It's impressive to see her expanding into international co-productions. This is how Indian cinema gets a global footprint. The team with Nikkhil Advani and Dia Mirza sounds solid.
K
Karthik V
While I admire the initiative, I hope this doesn't become another vanity project. The real test is whether these stories will connect with audiences beyond film festivals. The intent is good, though.
M
Meera T
Creating an "enabling space for collaboration" is such an important point. Our film sets can be chaotic. If she can build a respectful, creative environment, that itself is a huge achievement. More power to her!

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