AAP's Raghav Chadha Hails Victory as 10-Minute Delivery Promise Scrapped

Aam Aadmi Party MP Raghav Chadha has declared a victory for gig workers after quick commerce platforms agreed to remove their 10-minute delivery guarantees. Chadha had been a vocal critic, arguing the unrealistic deadlines forced delivery partners to take dangerous risks on the road. The change followed interventions by Union Labour Minister Mansukh Mandaviya, who held meetings with major platforms like Blinkit, Zepto, Zomato, and Swiggy. Blinkit has already updated its branding, replacing the 10-minute promise with a focus on doorstep delivery, a move expected to improve working conditions.

Key Points: 10-Minute Delivery Scrapped After Chadha's Gig Worker Advocacy

  • Platforms drop 10-minute delivery promise
  • Move follows Chadha's undercover advocacy
  • Aimed at improving gig worker safety
  • Union Labour Minister intervened in meeting
3 min read

"Satyamev Jayate. Together, we have won": AAP MP Raghav Chadha on "no more 10-minute delivery"

AAP MP Raghav Chadha celebrates as quick commerce platforms drop 10-minute delivery promises, a win for gig worker safety and conditions.

"This step will help ensure the safety of the delivery riders and everyone who shares our roads. - Raghav Chadha"

New Delhi, January 13

Aam Aadmi Party MP Raghav Chadha on Tuesday celebrated a win for gig workers, saying "Satyamev Jayate. Together, we have won" after quick commerce platforms agreed to drop their 10-minute delivery promises.

This move comes after Chadha's advocacy for better working conditions and social security benefits for delivery workers. Taking it to a social media post on X, the AAP MP said, "Satyamev Jayate. Together, we have won."

"This is a much-needed step because when "10 minutes" is printed on a rider's t-shirt/ jacket/ bag and a timer runs on the customer's screen, the pressure is real, constant, and dangerous. This step will help ensure the safety of the delivery riders and everyone who shares our roads," he added.

Chadha had been vocal about the "cruelty" of 10-minute delivery targets, which he said pushed workers to take risks on the road. He even went undercover as a delivery agent to highlight their struggles. The Union Labour Minister's intervention led to a meeting with these platforms, resulting in the removal of the 10-minute delivery promise.

He further said, "Over the past months, I have spoken to hundreds of delivery partners. Many are overworked, underpaid and risking their life to fulfil an unrealistic promise. I thank every citizen who stood with us - you stood firmly on the side of human life, safety & dignity. And to every gig worker - you're not alone, we're all with you."

Notably, in the recent Parliament session, the AAP Rajya Sabha member spoke about the "pain and misery" of India's gig workers, who work under tremendous pressure and at times in harsh weather conditions.

AAP MP Raghav Chadha had demanded regulations for quick commerce and other app-based delivery and service businesses, emphasising the need for social security benefits for gig workers. In his Parliament intervention, the RS MP called for dignity, protection, and fair pay for gig workers.

Union Labour Minister Mansukh Mandaviya has persuaded major delivery aggregators to remove the mandatory 10-minute delivery deadline, following a series of sustained interventions, sources said.

A meeting was held with leading platforms, including Blinkit, Zepto, Zomato and Swiggy, among others to address concerns related to delivery timelines. According to sources, Blinkit has already acted on the directive and removed the 10-minute delivery promise from its branding.

Other aggregators are expected to follow suit in the coming days. The move is aimed at ensuring greater safety, security and improved working conditions for gig workers. As part of this change, Blinkit has updated its brand messaging, the sources said. The company's principal tagline has been revised from "10,000 plus products delivered in 10 minutes" to "30,000 plus products delivered at your doorstep."

- ANI

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Reader Comments

R
Rohit P
Good step, but let's see if it actually improves their pay and conditions. Removing the timer is one thing, but will these companies stop penalizing them for being "late"? The real fight is for fair wages and ESI/PF benefits. The government must ensure proper follow-up.
A
Aman W
As someone who lives in a busy Delhi colony, this is a relief for road safety too. These delivery guys zip through impossible gaps in traffic. The pressure was insane. Hope this leads to fewer accidents. Safety first always.
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Sarah B
I appreciate the sentiment, but I'm a bit skeptical. "Blinkit has updated its brand messaging" – so they just changed the tagline? What about the algorithms that still push for fastest delivery? The real change needs to be in their backend systems, not just marketing.
K
Karthik V
Finally some sense prevails! Satyamev Jayate indeed. We were becoming a nation of impatient consumers at the cost of worker dignity. Waiting 20-30 minutes for groceries is perfectly fine. Let's all be more patient and value human life over convenience.
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Nikhil C
Good move by the Labour Minister. This shows intervention works. Now need a proper policy framework for the entire gig economy. These workers are the backbone of the new urban India, they deserve social security. Hope other platforms follow quickly.

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